Adjunctivity is about “characteristics of a service that are inextricably linked with the company or a person carrying it out” (Geml / Lauer, Das kleine Marketing-Lexikon, 2004, p. 25). Person-related adjunctivity describes cases in which human performance dominates a service and, as a personal component, is decisive for success and unmistakable, such as David Ogilvy for Ogilvy & Mather or Richard Branson for Virgin. In contrast, in the case of factual adjunctivity, one thing is inextricably linked with a service, such as the winter sports offer in St. Moritz with its location in the Swiss mountains or diving offers with coral reefs off the coast of Egypt.
Related technical terms:
- Celebrity
- Country of Origin
- A.
- B.
- C.
- D.
- E.
- F.
- G
- H
- I.
- J
- K
- L.
- M.
- N
- O
- P.
- Q
- R.
- S.
- T
- U
- V
- W.
- Z
- Above-the-line communication
- Variation mark
- Adjunctivity
- Equivalence marks
- aesthetics
- Agenda setting
- AIDA
- acronym
- Alias name
- allegory
- alliteration
- Ambient media
- Ambigram
- Ambush Marketing
- anagram
- Appearance
- Antonomasia
- AOI approach
- Item brand
- assonance
- association
- Associative network
- auditory
- Outdoor advertising
- exhibition
- Avatar
- Awareness set
- B-to-B brand
- Bandwagon effect
- Accompanying brand
- Behavioral branding
- Awareness
- Below-the-line communication
- Usage mark
- Possession effect
- Company type brand
- Relationship marketing
- Imaging procedures
- Figurative mark
- Cheap brand
- Black box
- brainstorming
- Brand Asset Valuator
- Brand attachment
- Brand Behavior
- Brand Community
- Brand hacking
- Brand name placement
- Brand reframing
- Brand Shaper
- Brandalism
- Branded content
- Branding
- Brandlands
- Brandscapes
- Branduct
- Briefing
- Bundling
- Buying Center
- Buzz
- Carry-over effect
- Celebrity
- Characters
- Co-advertising
- Co-branding
- Co-promotion
- Commitment
- Conjoint Measurement
- Consideration Set
- Convenience
- Convenience goods
- Convenience stores
- Copy
- Corporate architecture
- Corporate brand
- Corporate brand management
- Corporate Design
- Corporate identity
- Corporate lighting
- Corporate naming
- Corporate reputation
- Country of Origin
- Critical incident method
- Cross media
- Cue
- Cultural branding
- Customer Experience Management
- Customer Relationship Management
- Umbrella brand
- Decay effect
- Denotation
- German Patent and Trademark Office
- Dialogue marketing
- Service mark
- differentiation
- diffusion
- Digital bohemian
- Direct sales
- Direct mail
- Discount stores
- Ability to discriminate
- divergence
- domain
- Domain grabbing
- Three-dimensional communication
- Third place
- Dual branding
- Economies of Scope
- effectiveness
- Efficient customer response
- Efficiency
- Private label
- Single brand strategy
- setting
- retail trade
- Single brand
- Iceberg model
- Elaboration Likelihood Model
- emblem
- Recommendation brand
- Employer branding
- Endorsement
- Endorser
- Eponym
- Experience brand
- Experience marketing
- Experience marketing
- Event marketing
- Events
- Evidence communication
- Evoked set
- experiment
- expert
- Extensive brand selection
- Specialized trade
- Specialist market
- Factory outlet
- Factory Outlet Center
- Family brand
- Color brand
- Fibonacci number series
- First choice brand effect
- Flagship store
- Shape mark
- Framing effect
- Franchise agreement
- Franchising
- Need to keep clear
- Five senses
- Gadget
- Holistic psychology
- Guarantee brand
- Generic term
- Generic brand
- Utility model
- Memory effect
- Community trademark
- Genetic code of a brand
- Geographical indications of origin
- Business terms
- taste
- Design patents
- Gestalt laws
- Gestalt psychology
- Intellectual Property
- Global brand strategy
- Golden cut
- Graffiti marketing
- Wholesale
- Guerilla marketing
- gustatory
- Habitualized brand choice
- Halo effect
- Trademark
- Trade marketing
- haptic
- Office for Harmonization in the Internal Market
- House of Brands
- Headline
- hedonism
- Manufacturer brand
- Homograph
- Homomorphology
- homonym
- homophone
- Human branding
- Hybrid buying behavior
- Hybrid brand strategy
- image
- Imagery
- Image transfer
- Impulsive brand choice
- In-game advertising
- Individual branding
- Individual brand
- Information chunk
- Information overload
- Ingredient branding
- Content analysis
- Integrated marketing communication
- Integrated branding
- Interest Groups
- interference
- Internal branding
- International brand
- Internet brand
- Interval scale
- interview
- Involvement
- Irradiation
- Jingle
- calligraphy
- Cannibalization effect
- No terms available
- No terms available
- Classic trademark
- Collective mark
- Collision cases
- communication
- Communication message
- Communication tools
- Communication measures
- Means of communication
- Communication pattern
- Communication carrier
- connotation
- convergence
- Concept test
- Creativity techniques
- Cuckoo marks
- Abbreviation
- Cult brand
- Culture
- customer
- Customer loyalty
- Customer proximity
- Customer loyalty
- Customer satisfaction
- Made-up word
- Acronym
- Short term memory
- Short term stores
- Label brand
- Laddering interview
- Long-term memory
- Onomatopoeia
- lifestyle
- Mission statements
- To learn
- Reader metrics
- Limbic map
- Limbic system
- Limited choice of brands
- Live communication
- License
- Licensing
- License mark
- logo
- Lohas
- Lovemarks
- luxury
- Luxury brand
- brand
- Brand literacy
- Brand ROI
- Brand alliance
- Brand enrichment
- Brand architecture
- Branded items
- Brand awareness
- Brand relationship quality
- brand stretching
- Brand democratization
- Brand domain
- Brand elements
- Brand success
- Brand experience
- Brand erosion
- Brand expansion
- Branding ability
- Brand management
- Brand functions
- Trademark Law
- Brand Origin
- Brand Origin
- Brand hierarchy
- Brand identity
- Brand identity structure
- Brand image
- Brand image confusion
- Brand imitation
- Trademark owner
- Brand integration
- Brand sound
- Brand combination
- Brand consolidation
- Brand mission statement
- Brand management
- Brand migration
- Brand name
- Brand benefits
- Brand personality
- Brand personalization
- Brand philosophy
- Brand piracy
- Brand portfolio
- Brand portfolio strategy
- Brand positioning
- Brand conciseness
- Brand quality
- Brand relevance
- Brand republic
- Brand Schemes
- Brand *****
- Creation of trademark protection
- Brand signals
- Brand range
- Brand strength
- Brand status
- Brand strategy
- Brand sympathy
- Trademark system
- Brand technology
- Brand tradition
- Brand drivers
- Brand loyalty
- Brand type
- Brand promise
- Brand perception
- Brand change
- Brand equity
- Brand knowledge
- marketing
- Marketing aesthetic
- Marketing mix
- Marketing events
- Market research
- Market segmentation
- Match-up hypothesis
- Means end chain
- Mega fire
- Multi-brand strategy
- Opinion leader
- Merchandising
- industrial fair
- Metrosexual
- mission
- Mission statement
- Mobile business
- Mobile Marketing
- Mocketing
- Sham
- Momentum
- monogram
- Mood boards
- Morphological box
- Mosquito marketing
- motto
- Multinational brand strategy
- Multi-sensual marketing
- Copycat brand
- Neo-behaviorism
- neologism
- Neuromarketing
- Nominal scale
- Notoriety Mark
- Numerical distribution
- Objectivity
- Obsolescence
- public relation
- Off price stores
- olfactory
- One-to-one marketing
- Online marketing
- Open Source Marketing
- Ordinal scale
- palindrome
- Panel
- Parade essence
- paradigm
- Paronym
- patent
- Peer group
- Permission Marketing
- Person mark
- phonetics
- pictogram
- plagiarism
- Point of sale
- Polysemous
- Portmanteau
- positioning
- Conciseness
- Embossing
- Premium trade mark
- Premium brand
- Prestigious
- Prestigious
- Primary research
- Priming
- Product placement
- Product line expansion
- Piracy
- Product addition
- Prospect theory
- Prosumer
- Protected
- Prototype brand
- pseudonym
- Pull strategy
- Push strategy
- Quality management
- Quality signal
- Radio Frequency Identification
- Framing
- Ratio scale
- Reactance
- Recall
- Recency effect
- Recognition
- Registered
- Registration mark
- Range
- Related recall
- Relaunch
- Reliability
- Repertory grid
- Repositioning
- Representativeness
- reputation
- Retro marketing
- Revitalization
- Reputation exploitation
- Reputation damage
- SOR model
- Sales promotions
- Schema theory
- surreptitious advertising
- Keyframe
- Obstacles to refusal
- Scope
- Screening
- Sedcard
- Segment brand
- Desk research
- Self-likeness
- Self-congruence
- Self-concept
- semiotics
- Sensation marketing
- Signaling
- signet
- significance
- Sinus milieus
- Scale types
- Sleeper effect
- Slice of Life
- slogan
- Smart shopper
- Snob effect
- Social media
- Social media marketing
- Somatic markers
- Sonagram
- Range brand
- Sound logo
- Specificity
- Spill-over effect
- Sponsorship
- Stickiness
- style
- Storytising
- strategy
- Sub-brand
- symbol
- Symbolic brand behavior
- symmetry
- Synesthesia
- Systemic brand management
- Tabloid
- Thousand price
- Testimonial
- In-depth interview
- timing
- tonality
- Trademark
- Trading down
- Trading up
- trend
- Two-step hypothesis
- typography
- Ubiquity
- Oversexual
- Ultra-short term memory
- Unique selling proposition
- Company identification
- Corporate communication
- Corporate culture
- Corporate philosophy
- Distinctive character
- copyright
- Copyright Act
- Usability
- validity
- Values and Lifestyles
- Vampire effect
- Vanity number
- Variety seeking
- Veblen effect
- Event Marketing
- Processing brand
- Consumer market
- Composite group
- Composite brand
- Makeup marketing
- behavior
- Traffic validity
- packaging
- Risk of dilution
- Likelihood of confusion
- Video blogs
- Viral Marketing
- vision
- visually
- Reserve stamp
- perception
- Classes of goods and services
- Trademarks and service marks
- Department brand
- Department store
- Symbolism of goods
- trademark
- Wear-out effect
- Web 2.0
- Weblogs
- Change barriers
- World brand
- Advertising planning
- Advertising robots
- advertising
- Work title
- values
- Word of Mouth
- Word mark
- Word mark
- Miracle structure
- Zaltman Metaphor Elicitation Technique
- target
- target group
- Purpose mark
- Second brand
