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Advertising on the iPad as a future perspective for magazines



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Advertising on the iPad as a future perspective for magazines


The semi-final praise for Apple’s iPad is apparently so great that despite great uncertainty about order and sales figures after the launch in the USA, numerous American magazine publishers are working on their digital editions for the iPad. The focus is on the displays, where the iPad offers completely new possibilities.

For example, car manufacturer Ford has developed an ad for the new Ford Mustang that contains a motion-controlled racing game and gives the viewer the opportunity to set the desired color and rim type for the car with just a few taps of the finger. Marketing executives like Steve Pacheo, advertising manager at FedEx, are enthusiastic about the possibilities that advertising offers on the iPad.
This is how marketers dream of integrating social media, video, music and other interactive content.

The iPad advertising business seems to be on the rise. The “Wall Street Journal” of March 29 reports on advertising deals for “Time” magazine with well-known US corporations at a unit price of US $ 200,000 per ad.
Advertising space for the first iPad editions of well-known magazines is already fully booked – regardless of the fact that many corporations have not even finished developing the advertisements.

apple.com/uk/ipad