Advertising statistics now with At-Retail-Media and Transport-Media
Nielsen Media now adds the other media types to the EUR 20.9 billion in gross advertising expenditure calculated so far. 3.4 billion euros for direct mail, 1.1 billion euros for online, 83.5 million euros for cinema, 56.9 million euros for transport media and 48.8 million euros for at-retail media.
This results in a total market of 25.6 billion euros for all media covered by Nielsen Media Research. While the media analysts observed a positive development for the two media groups At-Retail-Media and Transport-Media in the advertising year 2007 as a whole, they reported declines in advertising sales for cinemas. From January to December 2007, the film theaters generated a total of 83.5 million euros in advertising revenue. (down 6.6 percent)
After the medium Transport Media recorded a minus in its advertising sales in the first half of 2007, the second half of the year more than compensated for these losses. Overall, advertisers invested EUR 56.9 million in transport advertising for the gross advertising year 2007 (plus 2.0 percent). With an increase of 156.8 percent or 29.8 million euros, the gross advertising revenue of the point of sale media (at-retail media) increased to 48.8 million euros.
The analysts attribute this growth, among other things, to the inclusion of another marketer in the media group At-Retail-Media at the beginning of the year, which significantly increased advertising spending for shopping trolley advertising. The data for the Nielsen At-Retail-Media advertising statistics is collected on the basis of the current monthly reports from the leading media marketers for floor graphics, in-store radio and shopping trolley advertising in food retail, in drugstores, beverage and hardware stores, as well as for pump nozzle advertising and Door stickers at petrol stations.