February is the time for many recaps of the previous year, including, for example, in the smartphone sales segment. If you’ve been wondering which devices were purchased most frequently in certain regions of the world, I have a very interesting list for you.
The constant reports that the iPhone XR and iPhone 11 are the most popular smartphones in the world are not exaggerated at all. This does not mean, however, that they occupy the highest places absolutely everywhere and that Apple owns the majority of the market. I’ll say more, Samsung is doing just as well around the world, picking up the biggest chunks of the smartphone pie. However, there is an area in which neither one nor the other company has anything to say, but in turn. I invite you to read Counterpoint Research.
Smartphone sales in Europe. Samsung is on top
We start with our continent, which has been completely dominated by Samsung and Apple. The most popular smartphone is not the iPhone or even one of the Samsung Galaxy S, but the Samsung Galaxy A50. It’s definitely not a perfect device, also in its price range, but the company put a lot of effort into promoting it and the discounts probably did their job. Behind him were the iPhone XR, iPhone 11, the last two places in the top 5 are Samsung Galaxy A10 and A40. Nice price difference between Samsung and iPhone, right?
North America in the hands of Apple
Surprised? Probably not. I myself recently asked a friend who has lived in the US for 15 years what their most popular smartphones are. Without hesitation, he pointed to Apple and Samsung, not knowing anything about Xiaomi. And this is confirmed by said report: the 5 places for teams with the logo of a bitten apple. These are the iPhone XR, iPhone 11, iPhone 8, iPhone 11 Pro Max, and iPhone XS Max.
China only with Chinese companies
There is no surprise here either. In China, Oppo A5 ruled in 2019, followed by Oppo A9, then Vivo93 and Vivo93s, followed by Huawei P30. I wonder if Huawei will jump higher next year in this market for the same reason that it will decline in other parts of the world. Of course, it is about HMS and the independence of American applications in favor of Chinese proprietary solutions. Here you can also see what power in the local market is Oppo, which has not yet taken our country by storm, as Xiaomi does. And Xiaomi is not in the top 5 in China.
In the rest of Asia it is a little different, although Oppo rules here with its A5. But there is also the Samsung Galaxy A50, iPhone XR, Galaxy A10 and Realme C2. In Latin America, Motorola also found its place with the Moto E5 Play model, although it was placed in the middle of the package, Samsung took the remaining 4 places. Galaxy A10 on top, then J2 Core, A20, and J4 Core.
Expensive iPhones and cheap Samsung
The Korean equipment manufacturer is no longer associated with cheap devices. Its flagship can really cost a lot (for example, Samsung Galaxy S20 Ultra), and the prices of the Samsung Galaxy Fold or Samsung Galaxy Z Flip are… so to speak, prohibitive. However, the company has definitely cheaper smartphones in its portfolio, which, as you can see, are very popular in the world. Are these the best devices in your price range? Probably not, for less money you can buy Xiaomi smartphones that are comparable or better when it comes to components. However, as you can see for yourself, most people do not decide to take this step, choosing a proven manufacturer and its lower price range.
In the same listings, in which it is currently available on the Polish market for around PLN 1150 (a bit shot up to PLN 1600 by Samsung near the premiere in April last year), there are also expensive iPhones. That is, we are talking mainly about the cheapest equipment from the manufacturer, but at least 2 or 2.5 times more expensive than the aforementioned A50. So here you can also see a good photo, but only if you want to have a new smartphone from Apple, there is no other option and the cheaper iPhone 11 or the previous XR model is currently the only option not to spend more (on the Pro ). Android enthusiasts have a lot more leeway and I’m a bit surprised they’re targeting this price range. So maybe Samsung should invest more money and time to refine these models, and not the new S or Notes?