Apple presents «Reservations» and «Gamers», the 2 new announcements of the iPhone 6
Apple focuses on Continuity and games as a claim for the two new iPhone 6 announcements
Apple continues to put the marketing machinery to work in the face of the upcoming Christmas shopping season, which, together with sales for the rest of this quarter, could leave total numbers of more than 71 million iPhones sold in the last quarter of this year 2014. Without a doubt, Apple faces this year one of its most important Christmas holidays with the company’s shares at $ 118 and close to 700 billion market capitalization.
A few hours ago, the Cupertino company published two new ads to continue promoting the iPhone 6 and iPhone 6 Plus, the best-selling models in the history of the apple phone. As in the previous ones, Jimmy Fallon and Justin Timberlake They are in charge of giving voice and that “humorous touch” that has been accompanying all the series of announcements of the iPhone 6.
On this occasion, Apple wanted to focus on two very important features of its new devices: integration with Continuity and the size of your screens to provide a better playable experience. As for the first feature, the ad shows us how Timberlake uses a Mac and an iPad to call Fallon’s iPhone, which in turn responds with a heavy French accent.
In the second ad, both iPhones are shown playing the App Store game Vainglory, based on the MOBO genre, a variant of the MOBA that makes it easier for beginners to get started and that perhaps sins of being somewhat less profound than the latter. As the frantic action of the game is shown on the screens of iPhone 6 and iPhone 6 Plus, Timberlake and Fallon comment on the play like real kids with a new toy.
The title shown in the “Gamers” ad is Vainglory, an addictive MOBO game
Undoubtedly, the line followed by the announcements of the iPhone 6 and iPhone 6 Plus has divided the criticism of the users. While some believe that this casual touch helps to better connect with the consumer, others even believe that the tone of the ad can be irritating.
In Spain we do not have the voices of Jimmy Fallon and Justin Timberlake, instead we will find comedians and show-man Andreu Buenafuente and Berto Romero. What do you think of the new iPhone 6 announcements? Do you like the line followed by Apple?