Apple removes legacy ads from its YouTube channel when a new product is released. The giant also makes sure that they do not appear on other websites, but fans would definitely like to have an insight into this beautiful story with an apple in the background …

There is no official archive on the web with all the giant’s advertising materials (both print and video). Last year, Sam Henri Gold released perhaps the company’s most comprehensive collection of marketing material spanning resources from 1977 to 2019! First on Google Drive and later on The Apple Wrchive website (applearchive.org). It was a great place and a treasure trove of beautiful history until it was decommissioned …

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Last weekend, Apple asked to remove material from the unofficial The Apple Archive, an online collection of over 15,000 Apple classic print and print ads, TV spots and more. The Cupertino legal team issued a plethora of requests to remove ads from Vimeo and to the Apple Unofficial Archive host provider Squarespace, with the result that thousands of old Apple ads disappeared from the web in no time.

I understand the reason for the removal, but I really wish Apple would try to remove its ads from the internet. Fortunately, Apple can fix this – by making an official site with all that is beautiful technology history! In my opinion, there is nothing to be ashamed of and the fans would certainly be overjoyed.

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Apple has its rights… but is it doing right?

Apple, of course, has every right to remove old ads. He owns the copyrights and can get rid of them if he wants to. In addition, if Apple does not take care of its intellectual property, such as advertising, others could start using Apple materials on their channels. This is one of the reasons why Apple also removed an unofficial YouTube channel called EveryAppleVideo in 2017.

This procedure is entirely in line with the company’s philosophy. Steve Jobs introduced a forward-looking philosophy at Apple that was not based on the past. When he left Apple in the mid-1980s, he didn’t even bother to take things out of his office. Personal mementos, such as his first Apple stock certificate, were thrown in the trash after hanging on the wall.

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When Jobs returned to the company in the late 1990s, one of his first decisions was to donate the company’s historical archive to the Stanford University libraries. He didn’t want people to rely on the past.

Apple CEO Tim Cook has softened this position somewhat in recent years. Apple changed its homepage to Mac’s 30th birthday in 2014. Keynino sometimes nods to old Apple products such as the vintage PowerBook 100. Cook even named the venue where Apple hosts its main events Steve Jobs Theater.

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Would Apple under Steve Jobs agree to publish Jony Ive’s nostalgic book Made by Apple in California, which lovingly pays tribute to old designs? It’s hard to say, but judging from Jobs’ previous position, I don’t think so.

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Removing Apple’s past from the Internet

It’s not just third-party Vimeo and YouTube channels that are removed from old Apple content. The company periodically removes (or at least hides them as private) old ads on its YouTube channel. This is to avoid product mix-ups when people see an ad on the company’s official channel and old products are no longer available for sale. Apple promotes simplicity in everything it does. Why wouldn’t he do the same in marketing?

It all makes sense, but it’s still a bit of a shame that Apple is by far the oldest tech giant in the FAANG group (Facebook, Amazon, Apple, Netflix and Google) and has no place on the web with historical material.

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Apple fans not only queue up for new products, but in some cases collect old Macs that can only be viewed at a museum or at auctions. Sometimes old appliances appear as recreated plush toys or mockups for the nostalgic generation.

One such fan is Sam Henri Gold, an 18-year-old Connecticut student who founded the Apple Unofficial Archive – orig. The (Unofficial) Apple Archive. He says he started creating them as a source of information for young people like him who have trouble finding a place with decent versions of movies or materials with Apple ads.

After the carefully collected and published Apple ad archive was removed, it went berserk. The boy obviously realizes that it was not a personal attack and that it is related to Apple’s laws and policy of removing films, but he thinks it’s unfair.

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Should Apple create an official archive of marketing materials?

Do I think Apple is rightly castrating the internet out of its history? Of course, she has every right to do so, but why can’t she do what it did to music piracy in the early 2000s?

With a generation of people growing up with Napster and the expectation of free music, Apple introduced the iTunes Store. It was an Apple-controlled place, thanks to which you could legally and easily buy any song in a digital version. Apple can do the same with the wealth of its archives.

A separate subpage with a vast, high-definition archive of old Apple material, including newspaper and TV commercials, would be enjoyed by fans and would be a historical archive of real value.

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Would Apple earn a lot of money with such a place? You know not, but it would be a beautiful gift for people who are fans and have followed Apple for years. And although it is no longer a cult company, loved by a relatively small number of users, it would not hurt to create such a place. Such a database would also be a great educational place, because in the world of digital impermanence, archiving plays a key role.

Tim Cook often says that Apple is doing more than just hoping for an immediate return on investment. Apple’s official archive would probably be one such project.

source: Cult of Mac via Sam Henri Gold

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