Art, creativity, crowdsourcing – online and for free

Making a marketing virtue out of budgetary necessity is an art. The Brooklyn Museum is particularly good at this: Its current action “Click!”, a photo exhibition for the coming summer, is designed in such a way that the audience creates and curates the show themselves.

The initiative is now getting top marks from observers because it knows how to use Web 2.0 functions skilfully to activate and engage the public with little financial means. Nina Simon also praises Click! in her Museum 2.0 blog in the highest tones. The initiative is 100 percent audience-based because the public is responsible for both compilation and judging. With that click! a powerful example of the Web 2.0 “venue as content platform” definition.

In the Schwerdt blog you can read about the phases in which the initiative takes place and what companies can learn from this initiative, which is as imaginative as it is inexpensive.