Capcom has not yet decided whether to raise the price of games for the next generation
The management of Take Two has made it clear that they think their games are well worth $ 70, but what does Capcom think about this?
It has been heard for years that the development of AAA-rated games is consuming more and more resources and it is becoming increasingly difficult for large publishers to find a business model that they are doing well, but also acceptable to consumers. In connection with the new generation, it has been suggested in several places that the price of games may rise soon, but for the time being it seems that there is no unanimous consensus among publishers.
The CEO of Take-Two sparked some outrage a few weeks ago when he said he thought the publisher’s games were well worth $ 70 and immediately started a bigger debate about whether a modern video game is really worth that much of money (especially considering how long the price of games has not changed and how much the value of money has fallen during that time).
Capcom was also asked this question by their investors recently, but they weren’t so confident about it:
“We have not yet made a final decision. We will consider this issue, but only after analyzing our own strengths and monitoring industry trends.”
Anyway, most publishers are in the same position, so it will be interesting to see where this all leads in a year or two, especially if Take-Two has already decided this issue firmly. If the bigger publishers see that players are buying blockbuster appearances in the same way for $ 70, they won’t miss this zigzag either, and if the Take-Two plan doesn’t come in, passive observers will gain at least enough to be carried by someone else away the bad week.
It is also possible that the war on price tags will take place on several fronts, because e.g. Ubisoft has already decided that they will certainly not raise prices for the time being, of course we must not forget that they are now facing such a severe PR catastrophe that they would not dare to do so even if the whole industry were unanimous in this view.
What do you think? Can publishers afford to raise prices? Or maybe it only fits in those whose reputation allows it?