Browsing: ark

ark

It’s the middle of the week, and it’s a good time to take a break, and we have some great opportunities to share with everyone, including some highlights. Hello everybody. It’s the middle of the week, and it’s a good time to take a break, and we have some great opportunities to share with everyone, including some highlights. The first is Doom & Destiny Advanced, an excellent RPG with a refined sense of humor. Next up we have Distraint, an exciting horror game with some interesting puzzles. Last but not least, we have Hello Human, a quirky standalone game similar…

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The results of the “DA-CH Business Barometer Direct Marketing” are available. The industry climate index of the German Direct Marketing Association (DDV) recorded good business results for its member companies in Germany as well as for direct marketers in Austria and Switzerland in 2007. As the annual survey shows, 59 percent of those surveyed in 2007 speak of increased sales in their companies. In 2007, 74 percent of the members attributed a “very” or “rather satisfactory” economic development to the dialogue marketing industry. According to a report by the association, this trend is accompanied by an increase in the number…

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American Apparel CEO Dov Charney loves juicy commercial scandals. Now the enfant terrible of the American fashion scene didn’t come as a surprise with a sexually provocative advertisement. And again the performance was worth its weight in gold. US audiences seemed to get used to his scantily clad models and their revealing poses. In any case, no one was upset about Charney’s last action. Apparently, this didn’t sit well with the sensationalist CEO: he came up with a poster with Woody Allen – very modestly disguised as the rabbi we know from the film Annie Hall – with a Hebrew…

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Gross advertising investment in popular magazines and television stagnated in the 48th calendar week at minus 0.8 percent (481.6 million euros). Despite increasing advertising sales (plus 8.5 percent), television does not compensate for the PZ advertising losses (minus 8.0 percent). In the overview of the current product and media developments in the advertising market published weekly by media&marketing and Nielsen Media Research – based on the Nielsen weekly data for television and popular magazines – the product Media Markt is once again at the top of the top 5 product ranking of the week. The technology department store, in whose…

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At the start of the new show “Paranormal State”, the TV station A&E serves up a spectacular marketing gimmick. At a particularly busy intersection in the swanky Nolita area of ​​downtown Manhattan, the broadcaster posted the above weirdly terrifying billboard. “73% of Americans believe,” one reads. What? Well, to ghosts and other extraterrestrial creatures, all of which will liven up the new television series. Almost three-quarters of the population isn’t bad, one might think. A&E disagrees. In order to convince even the last unbelievers, the broadcaster resorts to an uncanny trick. If you walk past the billboard at certain times,…

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For Michael Hüther, Director of the German Economic Institute, forecasting economic developments is part of day-to-day business. In the new issue of absatzwirtschaft he talks about the expected course of the economy, about learning how to deal with the emerging markets and about the relationship between competition and growth. Photo: Prof. Michael Hüther, Director of the German Economic Institute Economic experts have long been optimistic about growth. There was negative news recently. How do you rate the prospects? HÜTHER: There are indications of a slowdown in growth dynamics. The euphoria has gone. The triggers are the rising energy and crude…

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A total of 58 percent of German companies outsource all or part of their business processes to external service providers. They are more cautious in marketing, procurement, customer service and sales than in other areas. The Center for European Economic Research (ZEW) surveyed 4,300 companies about their outsourcing. As the survey of companies with at least five employees in manufacturing and selected service sectors shows, retail outsources business processes most frequently with around 67 percent of companies in this sector, followed by technical service providers (65 percent) and wholesalers (58 percent). In vehicle construction, the proportion of companies that outsource…

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Among them, Apple’s A15 processor has more secrets that Apple did not specify. As usual, the official specification sheet published by Apple is not complete, Apple still hides many secrets behind it. Among them, Apple’s A15 processor has more secrets that Apple did not specify. After the launch of the iPhone 13 series and the iPad Mini 6, the Antutu benchmark recently found a large number of results from the Apple A15 processor in its background database. The data shows that the Apple A15 has three versions, which appears to be the first time in the history of the A-series…

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According to a report by the industry service Kontakter, the media and advertising industry is expecting stable development in the advertising market this year. According to the service, the majority of communications managers expect advertising budgets to develop at the same level as last year or even slightly in 2008. The contact refers to the results of his survey of 42 top managers from marketing, advertising agencies, publishers, broadcasters and portal operators. The media and advertising decision-makers are also hoping for positive impetus from the sporting events of the European Football Championship and the Summer Olympics. The topic of digitization…

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Apple still has a strong leadership position and dominated the American headphone market in the following year. When Apple introduced the AirPods along with the iPhone 7 and 7 Plus in September 2016, reactions back then were mixed at best. While many people were impressed with the technology behind Apple’s first true wireless headphones, their design received a lot of criticism, and there were tons of jokes on the internet about the design, price, and overall appeal of the headphones. Five years later, it’s clear that Apple has reasons to rejoice because the AirPods, now in their third generation (AirPods…

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