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Writing successful subject lines is tricky, because within a few seconds the addressee decides whether to open or delete – and thus whether your campaign will be successful or not. We have put together a few helpful tips for you that should give you new ideas for your next email campaigns. Let yourself be inspired and then it’s time to test, test, test… Bet on your name Match the sender address and subject line. If the sender address already contains your company name, you no longer have to mention it in the subject line. Alternatively, the name of the newsletter…

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After years of standstill, Austria’s media market is growing. Start-ups in print and television stimulate the industry. And the advertising market also showed an increase of 9 percent in the past year. In the current print edition of absatzwirtschaft, Michael Ziesmann documents the development of media and advertising in the Alpine Republic. By Michael Ziesmann (pictured) In 2007, the ORF started the “biggest program reform in the history of the station.” In an interview with absatzwirtschaft, general director Alexander Wrabetz describes successes and failures and gives an outlook for 2008. But the private competition never sleeps. A doubling of the…

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Joachim Lüdeke (Emerson FF) confirms Ruzicka’s statements in court: Aleksander Ruzicka was commissioned by Doug Flynn (ex-CEO Aegis Media Worldwide) to set up a Europe-wide barter network. According to Lüdeke, Camaco and Watson must belong to Aegis Media: “Where else should the free spots come from?”. Despite his own investigation on suspicion of “frivolous money laundering”, Joachim Lüdeke, managing director of Emerson FF, testified yesterday, Monday, in the trial involving Aleksander Ruzicka and Aegis Media. Lüdeke is considered a key witness. According to the indictment, free spots worth 40 million euros flowed into the pockets of the accused via the…

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The message from the Wiesbaden public prosecutor’s office caused a stir: Aleksander Ruzicka is said to have bribed an accountant with more than 400,000 euros in hush money. Manuela R. initially turned out not to be an accountant, but rather the media purchasing director in Claudia Jackson’s team. Since Manuela R., who no longer works at Aegis Media and lives in Denmark, is currently the subject of her own investigation, she did not want to repeat her testimony in court at the moment and canceled the day before the hearing. Manuela R. is reloaded for March 5, 2008. by Michael…

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In 2007, WirtschaftsWoche extended its lead as Germany’s most-cited business magazine. Opinion-leading media picked up the magazine’s news and reports 407 times last year. This is reported by the Bonn media research institute Media Tenor with a view to its current quote ranking. Photo: Roland Tichy, Editor-in-Chief of WirtschaftsWoche According to the media observers, WirtschaftsWoche has improved by a further 18 percent compared to 2006. The distance to the competitors is getting bigger. The media cited WirtschaftsWoche more than three times as often as Manager Magazin (129 citations), Euro am Sonntag (118) and Capital (116). “WirtschaftsWoche determines the topics on…

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There communication within a working group is certainly one of the fundamental elements to be able to complete everything that requires collaboration: if until now you have not been able to agree all your colleagues in using Whatsapp, emails or another messaging service, you can then try XROS. XROS is indeed a service that aims at simplify communication between colleagues, offering compatibility with many platforms, web access, and possibility to write too to non-registered persons at the service. Simple and effective conversations Thanks to XROS you can in fact write to all the contacts of which you know theemail address,…

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The year 2019 opens with new emojis. The Unicode consortium has already approved a new list of emoticons, which adds 230 new icons to the existing ones for the keyboard of mobile devices and that are one of the ways of expressing themselves through WhatsApp that users like the most. New features include representation of people with disabilities and new designs with inclusion of gender and race. The new icon table, Emoji 12.0, adds 59 completely new designs along with 171 new gender and skin tone variants, for a total of 230. Among the new designs can be found 59…

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As current surveys by the Media Analysis Working Group (ag.ma) show, the number of users in the German magazine market is constant. The ma 2008 Pressemedien I shows no changes in terms of the number of magazine readers, but all the more so in terms of reading habits. Photo: Fotodienst.at “In personal interviews, we record exactly which magazines were actually read by how many readers. As a result, the media analysis differs from the usual circulation figures,” explains Rainer Thumann, spokesman for ag.ma. The business and science magazines in particular were able to increase, while the number of readers of…

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Over 50 percent of hotel managers in Germany ignore rating portals such as holidaycheck.de, votello.de and hotelkritiken.de. Only 30 percent of hotel managers regularly click through online reviews to find out how customers rate their properties. This is the result of an industry study by the international market research institute CHD Expert. The service provider surveyed 284 decision-makers from private and chain hotels as well as chain and cooperation centers. Result: 37 percent of the online-savvy directors who pay attention to the hotel rating portals check the new entries every day, 20 percent of the hoteliers click through the portals…

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According to the consulting firm Roland Berger, branding has dramatically lost importance as a dominant and conscious decision-making criterion for purchases over the past five years. Instead, it is increasingly being replaced by greater price sensitivity on the part of consumers. According to Roland Berger, greater cost awareness is changing purchasing behavior, putting brand manufacturers under pressure. The price development of the past few months, high inflation and loss of income are further accelerating this process. In addition to corporate and product communication, a consistent alignment of the brand and pricing strategy is necessary in order to be able to…

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