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At the beginning of this year, the mood among German consumers was inconsistent. While the indicators for economic expectations and propensity to buy rose, the indicator for income prospects fell compared to the previous month. The overall consumer climate indicator forecasts the same value of 4.5 points for February as for January. As GfK reports today, economic expectations improved again in January 2008 after seven months of downward development. The indicator has increased by a good 5 points and now has a value of 28.7 points. Above all, the positive development on the German labor market provides an essential justification…

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Mergers and acquisitions not only increase concentration in product markets. They also result in a bundling of important technologies at the acquiring company, and this can block the development of competing technologies in other companies. This is the result of a study by the Center for European Economic Research (ZEW) in Mannheim. The facility examined 1,204 European M&A transactions and demonstrated that buyer companies specifically identify those technologies at potential target companies that could block technological development at competitors due to an existing patent. The researchers warn that this could lead to a monopoly position for the company created by…

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With the theme XXX15, No Limits Eventos created a story with fictional characters, from situations seen and lived during its 127 editions. The 15th anniversary of the XXXperience electronic music festival was a source of inspiration for the brand’s 2011 campaign. With the theme XXX15, No Limits Eventos, the agency responsible for the professionalization and production of the party, created a story with fictional characters, based on situations seen and lived during its 127 editions. Until December 10th, when the next edition of the festival takes place, at Arena Maeda, in Itu, in the interior of São Paulo, 15 fun…

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The long-awaited Internet search engine Wikia Search, which the operator presented earlier this week, is active. Even if the subdomain is currently still an alpha version, the disappointment is great. The provider of the new search engine banged on the advertising drum for several months. Wikia Search is better than Google and would make serious competition for the group. However, test results show a completely different picture and suggest that the site started prematurely. “Of course we have observed the first few hours of Wikia Search and welcome the site to the Internet,” says Google spokeswoman Lena Wagner. “Web search…

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US researchers were able to observe that the activity of the brain region that helps decide on taste increases significantly in test participants who are said to have tasted expensive wine. In their study, the scientists want to show how advertising influences the brain – and thus the consumer’s product decisions. Antonio Rangel from the California Institute of Technology in Pasadena and his collaborators, who reported on this in the Proceedings of the US Academy of Sciences, had 20 test subjects taste five Cabernet Sauvignon wines. With the help of a magnetic resonance tomograph, the scientists were able to measure…

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The gross advertising turnover of the Internet in 2007 totaled 1.1 billion euros. This is reported by Nielsen Media Research. The media researchers are observing a continuous development: from almost 210 million euros in the first quarter to 262 million euros in the second quarter and up to the third quarter of 2007 with 275 million euros. The last quarter of 2007 closes with a record value of 393 million euros. Photo: Ludger Wibbelt, Managing Director Nielsen Media Research “The potential of the online advertising market is far from exhausted. The path of growth will continue in 2008,” explains Ludger…

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PRESS RELEASE 200809. Bonn, July 22, 2008 Market and space: Strategic cooperation between two pioneers revolutionizes the classic way of thinking Classic market research has always been the core competence of the “Institute for Applied Social Sciences”, infas for short, which became popular in the 1950s. Today, changes in customer satisfaction are measured in this area, continuous advertising success checks are carried out and PRESS RELEASE 200809. Bonn, July 22, 2008 Market and space: Strategic cooperation between two pioneers revolutionizes the classic way of thinking Classic market research has always been the core competence of the “Institute for Applied Social…

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What do you do when breaking news is happening? Do you go to social networks? Are you going to Google? If you go to Google, you know how difficult it can be to find accurate information about an ongoing event. Google realizes that and is working on a new feature that will warn users that information is entering quickly and that their search results might not be the most accurate or reliable available. Recode was the first to report on this, noting that Google will provide a message to users that says, in part, “If this topic is new, it…

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According to the latest research, Holocentrus rufus is just one of many fish that have something to say! We don’t generally think of fish as a group of animals that make sounds – after all, anglers don’t usually ‘call on the fish’ to lure them in. However, probably around two-thirds of all fish species use sound to communicate, according to a new study. In a Cornell University study led by ecologist Aaron Rice, a team of scientists investigated a class of fish known as webbed fish. They make up 99 percent of all known fish, and as their name suggests,…

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For 63.3 percent of Internet shoppers, a seal of approval is “important” or “very important.” And 64.7 percent of online shoppers have fundamental reservations about paying in advance at an Internet retailer without a seal of approval. A survey conducted by GfK aimed to find out whether Internet users use seals of approval as a guide when making purchasing decisions in online shops. While 59.2 percent of women consider quality seals to be important or very important when shopping online, 67.1 percent of men share this opinion. The share is 59.1 percent for Internet users under the age of 40,…

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