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EA discredited by “dangerous” promotional stunt



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EA discredited by “dangerous” promotional stunt


Publisher EA has been discredited in England due to a promotional stunt for Mercenaries 2: World in Flames. The plan was to give away £20,000 worth of petrol on a first come, first served basis.

The action started around 6:30 AM, but EA was forced to stop at 11 AM. By that time, £13,000 worth of petrol had already been given away. The reason for this was a major traffic chaos that caused a lot of trouble for hundreds of local residents. Member of Parliament for the affected ward Lynne Featherstone commented on behalf of the community:

Mercenaries 2: World in Flames is an explosive, open-world action game that puts the player in a war-torn world. A tyrant with a strong appetite for power is stirring unrest in Venezuela and is targeting that country’s oil supply. This leads to an invasion that turns the country into an unprecedented battlefield. The game equips you with the most advanced and also the most dangerous technology, from flashy sports cars to satellite-controlled mini-nukes. Tanks, APCs, boats, luxury vehicles: you name it and you can get it in-game. And don’t you have the money for it? Then there are always some other ways to ‘get’ your stuff. This will mainly revolve around the rule: if you see something: buy it, steal it or blow it up!

Mercenaries 2: World in Flames has now been released for PC, PlayStation 3, Xbox 360 and PlayStation 2.