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Epoq solution designs specific offers for online customers



Epoq solution designs specific offers for online customers


The technology company Epoq in Karlsruhe, which has been part of the Schober Group since the beginning of the year, offers a new solution for the area of ​​e-commerce. The application combines information on the click and purchase behavior of customers with the profile information from the Schober marketing databases.

The customer data of the web shop is enriched with information from the Schober marketing databases. By combining the two core competencies of the companies, online retailers should receive profile views of their users and learn more about their customers, for example about their interests, their purchasing power and their age.

The findings from this can be used directly for the design of offers and the optimization of the product portfolio. In this way, the online customer receives an offer tailored to his profile. Epoq develops solutions for e-business and telephone marketing. Including dynamic target group selections as well as product and action recommendations in real time for cross- and up-selling.

www.epoq.de