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Everything about registration, surveys, question analysis and awarding of awards



Everything about registration, surveys, question analysis and awarding of awards


In the following you will find everything you need to know about the individual steps of the award survey and the time frame. In this way, you can see until when you can register, how and when the survey of your fans will run, in what period the questions will be evaluated, when and where the TNS Fanpage Award 2012 will be presented and when the results will be published.

How does the award survey work?

Step 1: Any company or brand with more than 1,000 fans on Facebook can take part.

Step 2: Registration until August 10, 2012
=> Register here

Step 3: After successful registration, participants will receive a confirmation email from TNS with further details.

Step 4: TNS prepares the questions, programs the questionnaire and sends the participants the survey link.

Step 5: The participants post the survey link at the start of the award survey on their Facebook brand page and call on their fans to participate.

Step 6: Fans who click on the link will be forwarded to the TNS survey application and can fill out the questionnaire directly on Facebook.

Step 7: After a survey period of three weeks, the results are evaluated by TNS. The Fanpage Community Index (FCI) is created using the 5 award questions and a ranking of the participating brand pages is determined. The brand site with the highest index value wins the TNS Fanpage Award 2012 and will be honored at the gala event of Research & Results – the largest German market research fair – on October 24, 2012.

Step 8: Following the evaluation of the questions, the participants receive an email with their position in the ranking and an overview of their average results.

What is the time frame?

– Registration until August 10, 2012
– Survey from September 3 to 21, 2012
– Evaluation from September 24th to October 26th, 2012
– Award ceremony on October 24, 2012 at the Research & Results market research fair
– Publication of the results from October 29, 2012

=> Click here to register for the “TNS Fanpage Award 2012”

For questions about the TNS Fanpage Award 2012 you can reach Claudia Cramer, Senior Sales Consultant Media Research at TNS Infratest by email at [email protected] or by phone at 040/4411 9111.