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Firewatch: Ford accused of stealing the game’s concept art to advertise one of its cars



Firewatch: Ford accused of stealing the game’s concept art to advertise one of its cars


A Ford dealership in Quincy, Massachusetts has used concept art from the indie game Firewatch in a recent ad. This poster shows the characteristic background of the game’s title, a landscape of mountains, but instead of the Firewatch title, what we can see is the advertising embedded in the dealership in the image.

This has been learned thanks to one of Kotaku’s readers, who sounded the alarm when he realized the existence of this ad, which had been spread via e-mail. The creator of the art piece, Olly Moss, has stated that at no time has he given his permission to the dealer to use his creation. Even designer Sean Vanaman has disagreed with what happened.

Those responsible for the concessionaire, for their part, claim not to know anything about this matter. Meanwhile, a Ford official has assured that he is investigating. Apparently, and thanks to an e-mail sent to Game Informer, we have learned that those responsible for the announcement found the image on the WideWallpaper.info portal, where images of all kinds are uploaded without any control over their copyright.

However, Vanaman himself, upon learning of Ford’s response, has said that there is no way that the creators of that ad could have found said image on that portal, as the image contains elements of the website of the studio responsible for Firewatch, Campo Santo, not listed anywhere else.