First SaaS solution with integrated customer intelligence
Emailvision, provider of Software as a Service (SaaS) for email, mobile and social media marketing, is launching “Campaign Commander Enterprise Edition”, the first international SaaS campaign management solution with integrated customer intelligence. The added value of the company Smartfocus, a market leader for database marketing technology, which was taken over by Emailvision in June 2011, is used.
According to the MarketingSherpa’s 2011 E-Mail Marketing Benchmark Report, target-oriented customer approach with highly relevant content represents a challenge for effective e-mail marketing. It provides an integrated solution that enables advertisers to have control over their customer data at all times, to quickly identify relevant “smart segments” with the help of customer intelligence and to make them immediately available for new campaigns. “The days of ‘one size fits all’ marketing are over,” states Nick Heys, CEO of Emailvision. The future of online marketing belongs to the intelligent implementation of campaigns that enable significantly higher response rates and thus greater profit.
The Campaign Commander Enterprise Edition combines the advantages of the following four components: Customer intelligence enables advertisers to record, evaluate and visualize their customer data immediately. Millions of data sets can be analyzed within seconds and prepared with the help of easy-to-use drag-and-drop functions and made available to the online marketing teams for use. The intuitive user characteristics in the area Email and Mobile Marketing enable advertising customers to use extended measures from online relationship marketing in addition to pure campaign implementation. With the help of Social media marketing advertisers implement coordinated marketing campaigns in parallel in all important social media channels. The communities can thus be better managed. After all, that offers Campaign Commander dashboard all key performance indicators at a glance. These are combined from customer data and information from email, mobile and social media campaigns. Widgets customized for each customer visualize all activities in real time.