Of course, there’s no need to worry about Epic Games getting impoverished, their monthly revenue from micro-transactions is still substantial.
- Fortnite players are spending less and less
- Revenue in September was less than $ 100 million
As early as May, we reported a significant drop in Fortnite’s revenue, due in part to a slow-growing number of players. According to a recent survey by market research firm SuperData, Fortnite’s revenue has been steadily declining and has now not crossed the $ 100 million dream mark in September. Regardless, this is still a considerable amount and they continue to spend more on Fortnite than, say, Destiny 2 or just FIFA 20.
In addition, we can learn a number of interesting things from the analysis. For example, spending in-game accounts for a large portion of publishers ’revenue: microtransactions, lootboxes, and other gimmicks account for about 85% (!) Of PC market revenue and about 48% of console revenue. In addition, players ’willingness to shop is significantly influenced by the attitudes of their own environment, social media, news sites, and forums. And the scuffed experiments of the last two years have not had a good effect on the mood to shop, for example Star Wars Battlefront 2, Call of Duty: WW2, Middle-earth: Shadow of War and Asssassin’s Creed Odyssey. However, the market also seems to be saturated, and the report notes:
“There is no shortage of in-game monetization tactics among lootboxes, battle passes, booster packs and cosmetic items. However, these strategies do not force everyone to buy additional content. Developers need to find the best way to carve out buyers from players and regain the trust they have lost in poorly implemented models. Understanding the willingness to pay for additional content is essential for publishers who would introduce similar models in their games. The success of microtransactions depends on creating new iterations of already proven methods. And while innovation is important to revive a stagnant market, effective monetization can never be to the detriment of an enjoyable and fair gaming experience. ”
We can only agree with the last half sentence.