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Google reacts sensitively to Yahoo takeover

Google reacts sensitively to Yahoo takeover

What inspires the stock exchanges makes the Internet industry thoughtful. Microsoft bid nearly $45 billion for Yahoo on Friday. The stock market in Asia cheered at the prospect of an unprecedented merger. The Internet industry makes this deal rather thoughtful. Microsoft’s goal: with Yahoo, Microsoft finally wants to participate in the lucrative online advertising business and put market leader Google in its place.

Google responded promptly in its own blog with a statement. Under the headline “Yahoo and the Future of the Internet,” David Drummond, Google’s senior vice president, stirs up fears that Microsoft could now install a monopoly on the Internet, as the software company once did with personal computers. The principle of the internet is openness and innovation. This fusion is to be seen more than just under financial aspects.

He knows what he’s talking about. Google’s acquisition of DoubleClick was approved by the US Trade Commission (FTC) earlier this year. in this context, voices were also raised that Google could dominate the online advertising market. The main critic in this case was Microsoft.

Ken Cassar, Vice President of Nielsen Online, on the other hand, sees the merger as a counterweight to the advertising network of Google and DoubleClick. When it comes to search, Microsoft still might not hold a candle to Google: Yahoo! Search and MSN/Windows Live Search would have 2.27 billion searches and a market share of 31.5 percent, while Google Search would still have 56.3 percent with 4.1 billion searches. Then AOL Search with 4.7 percent.
In terms of visitors, however, the new giant would surpass Google: With 289 million visitors, Microsoft/Yahoo would then surpass Google, which, according to Nielsen, had around 274 million visitors in December 2007.