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Google wants to steal talent from Qualcomm and Intel to face Apple



Google wants to steal talent from Qualcomm and Intel to face Apple


The question was whether Google would try to be more like Microsoft, where its own designs served as a benchmark for other manufacturers, or whether it wanted to be like Apple and design everything from scratch to ensure the best performance on its own devices. The latest news may have the answer.

Google has been slowly working towards building its hardware division, with the ultimate goal, apparently, of creating more of its own devices and components.

The question was whether Google would try to be more like Microsoft, where its own designs served as a benchmark for other manufacturers, or whether it wanted to be like Apple and design everything from scratch to ensure the best performance on its own devices. The latest news may have the answer.

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Google has already hired more than a dozen new microchip engineers from major competitors such as Qualcomm, Intel, Broadcom and Nvidia. The plan is to create a new website in Bengaluru, India, where Google will build its own processors. Currently, the team is around 20 people – 16 engineers and 4 recruiters – but there are rumors that Google may expand the team to around 80 people by the end of the year.

Like Apple, Google would design the Chipsets it wants for various devices – Pixel smartphones, Chromebooks, Google Home devices, maybe even a tablet or wearable – and then send the design to a manufacturer to create the components. Google has already worked closely with Chipset makers like Qualcomm to have certain components in their Pixel SoCs, such as specialized coprocessors for images, but this would be an opportunity for Google to fully design the Chipset in order to better leverage how it optimizes Android . Or create highly specialized Chipsets for natural language processing for Google Home devices.

It looks like Google is planning to grow the team quickly, but it’s unknown when we’ll be able to see the first Chipsets actually built and placed in hardware.

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