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Googles creates a site with data for online marketing



Googles creates a site with data for online marketing


The Internet company Google, together with market research institutes, recently carried out studies on the subject of online advertising and its in-house product “Google AdWords”. Advertisers can now view the research results on a dedicated market research page.

Google positions the new new study platform with the name “Full Value of Search” as a database “for everyone who is interested in online and search engine marketing”. In addition, the company wants to use its offer to provide scientific evidence of exactly what the “Google AdWords” tool does beyond the click. “AdWords” is what the industry refers to as advertisements that appear in the search results of a search engine.

For example, the group refers to a study published in April 2008 by TNS Infratest and the market research institute eye square, which shows that the use of “Google AdWords” increases brand awareness by over 20 percent.

The publication of study results like this further increases the relevance of online marketing, the group reports. You can find the new website online at www.full-value-of-search.de.