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GTA VI: Rockstar confirms game development



GTA VI: Rockstar confirms game development


Insert says: “And don’t hold back: really shed tears. We laminated the ad for that”

To publicize Renault’s new launch, the Renault Duster utility, Neogama/BBH created a four-page booklet, all laminated to hold back the tears of consumers who bought another SUV.

The insert has on the cover the call “Our apologies to those who bought an SUV yesterday”, when turning the page the consumer sees the photo of the car and the message “And don’t hold back: really let your tears flow. We laminated the ad for that.”

The back of the insert shows the rear of the Renault Duster, highlighting the car accessories: Bluetooth, USB, iPod connections, 4X4 traction system, automatic transmission and trunk of up to 475 liters followed by the signature: “The Renault has arrived Duster. Welcome to the true SUV world.”

The piece is part of a broad campaign to launch the utility, aired since October 16, which includes a 30” film, 5” vignette, print media (magazine and newspaper), outdoor media, Elemídia and TAM TV.

The insert will be published this Saturday, the 12th, only for Veja magazine subscribers in São Paulo, Rio de Janeiro and Paraná.