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How Facebook uses artificial intelligence (and what for)



How Facebook uses artificial intelligence (and what for)


Facebook and artificial intelligence are on everyone’s lips. At the end of the day, there is an artificial intelligence behind what we see on Facebook, which decides what is shown to us on our page each time we start the social network. Hence, now there is so much talk about the bias of artificial intelligence, and how it inherits the biases of its creators.

We spoke with Antoine Bordes, Head of Research at the Facebook Artificial Intelligence Center in Paris. Five years ago, Facebook opened the first artificial intelligence center, right at the time of the purchase of WhatsApp. Thanks to this, AI is now everywhere, in the messenger, in the news feed, in the systems and in security, although at the beginning it did not have a direct practical use.

One of the great roles that AI plays in the social network is in the translation into the more than 100 different languages, which are spoken in the network of networks.

But research centers, which now number eight in the world, Paris being the largest, contrary to what many might think, have the freedom to develop whatever they want in an open source format. Actually artificial intelligence as such, algorithms have not advanced in recent yearsRather, the improvement that we perceive is due to the increase in computational capacity and the growing number of data on which the intelligence of machines is based.

Moderation of the content that millions of people upload to Facebook is also the responsibility of the AI. Texts, images and videos are constantly analyzed by artificial intelligence in search of inappropriate content. But of course, artificial intelligence she does not understand art, she does not know that the images that are rising of the ******* are to denounce breast cancer. Antoine: “For artificial intelligence it is very difficult to understand the context, that’s why we use more than 22,000 moderators who review it.”

The question of what will happen to jobs in the near future and how this growing Artificial Intelligence will affect them is inevitable. “In some places, AI is easy to apply and it is going to eliminate repetitive tasks, ultimately it is going to help put more of the ‘human’ in the workplace. For example, the doctor will be able to spend more time with the client, instead of interpreting X-rays ”, he points out.

Artificial intelligence is going to be more and more protagonist in social networks, Facebook he is aware of this and devotes great resources to his research. We will see how it affects the behavior of the platform in the future.