Uber is still trying to gain a foothold in Germany and is reinventing its business model. In Berlin and Munich, the service offers trips with professional drivers. Now Düsseldorf is added. But with which service does Uber want to score points with taxi drivers and customers?
The driving service broker Uber is now back in Düsseldorf and thus in its third city in Germany. Uber had already started an attempt in Düsseldorf in 2014, but with the then UberPop service. Here, private individuals transported passengers in their own cars, which was quickly stopped after court rulings. Since then, Uber has tried a fresh start in Germany with the new offers that comply with the applicable legislation.
The new services
“Uber has changed – and we haven’t offered the Uber Pop service back then, where we brokered rides to private drivers, for three years. Today we only work with professional drivers. That is an important part of the learning process that we went through, ”said Germany boss Christoph Weigler to the“ Rheinische Post ”. What are the exact services that should be offered now? On the one hand, Uber acts as an intermediary for ordinary taxis, on the other hand there is the UberX service, where a rental car with a chauffeur is called via app. Thirdly, UberGreen is also offered in Düsseldorf – the driver comes with an electric car.
In Berlin, according to Weigler, Uber recently received the response that taxi drivers can make around two more trips per shift – and thus generate more sales. For users, Uber wants to be a mobility platform on which various solutions are offered, but also a pioneer in matters of e-mobility. Now the company is starting with around 100 vehicles, including 30 electric cars, Weigler told the newspaper. The city was chosen as the third location in Germany because there is a high level of interest in the company’s services: “We have understood how often there are order attempts in cities where we are not available. That was 150,000 in Düsseldorf this year alone. “