How to destroy device preview? Sharp discovered a way
Entering new markets is not an easy task. Especially if we talk about the segment of smartphones, in which several dozen manufacturers fight each other, although only a small handful can count on more than satisfactory revenues. Sharp is moving slowly towards Europe. This established Japanese company does not seem to understand the Old Continent, but let’s take a look at what is to come.
Sharp was the first in the world to reduce the frames on smartphones. The first of them, Aquos Crystal, became a real curiosity four years ago and people were very surprised why it was decided to reduce the top frame to the minimum and move the most necessary modules, that is, the webcam and sensors, to the screen. In my opinion, this was an important step in the development of the now known frameless designs. Then, in 2016, Xiaomi Mi Mix debuted and all companies began to think of something similar. Another breakthrough came in 2017 with the Essential Phone, Sharp Aquos S2 and iPhone X, meaning the display’s characteristic notch started to gain support and is indeed the biggest market trend right now.
In all of this, Sharp is just great and can create trends on its own. Unfortunately, innovation is not always associated with success and good financial results; here, without much surprise, marketing and brand recognition are of utmost importance. More interestingly, in the middle of 2018, Sharp smartphones will be available for sale in Europe, but the first reports definitely do not heat up the premiere, but only weaken the interest of potential customers. Well I’ll write here that in Japan someone has converted the yen to euros and the incoming phones will be a real premium class when it comes to pricing.
The best positioned model will be called the Sharp Aquos S3 (designation E-P1). It will offer a 5.99-inch screen with Full HD + resolution and will have an indentation at the top. It will also be equipped with an octa-core Snapdragon 660, 6 GB of RAM, 64 GB of built-in memory, expandable with microSD cards.
In addition, the phone will have a dual camera of 12 and 13 Mpix, where the second sensor will have a telephoto lens. There will also be a 16 megapixel webcam, 3200 battery and dual SIM, but it will all cost more than three thousand zlotys! I hope this is not a funny joke, because such a specification in this amount is a joke. Personally, I also bet you won’t have any real coverage, although looking at the stocks of some companies, it’s still a bit real.
Next we have Sharp Aquos S2. It will have a 5.5-inch screen in 17: 9 format and Full HD + resolution, Snapdragon 630 octa-core, 4 GB of RAM, 64 GB of built-in memory, 16 Mpix camera, 20 Mpix camera and 3020 battery. mAh. Supposedly, it will cost more than 2,000 PLN in Europe, while in Chinese online stores you can buy it for twice as much. Interesting.
The Sharp E-M1 will complement the medium shelf. This phone, in turn, will be equipped with a 5.7-inch HD + screen, a Mediatek MT6750T octa-core processor, 3 GB of RAM, 32 GB of built-in memory, a dual camera of 13 and 8 Mpix, a camera of 13 Mpix. and a 4000 mAh battery, and its price, in my opinion, should be in the level of PLN 1,000 – 1,200. Reports point to a lot more here, which already seems surreal.
At the bottom of the offer will be Sharp E-L1 with the same screen, weaker quad-core Mediatek MT6737T chip, 2 GB of RAM, 16 GB of memory, 13 + 5 Mpix camera, 8 Mpix camera and battery of 4000 mAh. Here we can count on a price below 700-800 PLN.
Sharp E-F1, the flagship meat and bone product, will appear at the top. Without a doubt, its 6-inch IGZO screen with WQHD + resolution (3040 x 1440 pixels), Snapdragon 845 and a 22.6 and 16 Mpix dual camera will impress everyone. The problem is likely to be the 3000 mAh battery and the appearance itself. Looking at other rivals from the 3000-4000 PLN segment, we will easily find better offers, and here the Japanese will probably go to the element.
No chance of success?
In 2016, Foxconn acquired a majority stake in Sharp. He has been building his business ever since and it seems that expanding the distribution network is a natural step in development, although I am afraid that Taiwanese owners may overestimate the value of their smartphones here. However, we still have to wait until June to get official data. Perhaps they will suddenly surprise everyone here and sell their devices at much more attractive prices?