After reading my guide on how to start a successful blog and putting into practice the guidance I gave you in it, your website has had a marked improvement in terms of searches and views. For this reason, now you would like to try to monetize your work by inserting advertising banners within the blog. I guessed it, right? If so, I have the right solution for you: it’s called Google AdSense.
Google AdSense is one of the most popular tools for monetizing online content. To be more precise, it is an advertising circuit that connects advertisers and publishers (i.e. companies that need advertising) and the managers of blogs or Internet sites who want to monetize their content, in a very simple way. In fact, after creating your AdSense account, Google makes available some codes to insert on your site, allowing you to earn based on the clicks on them and the views generated. Interesting, right? So let’s not waste any more time chatting and let’s take action immediately!
Courage: make yourself comfortable, take five minutes of free time and let me explain in detail how to make money with AdSense. Read the next paragraphs carefully, try to put into practice the instructions I am about to give you and I assure you that creating an account and inserting ad units on your site will be really a breeze. All that remains for me is to wish you good reading and a big good luck for everything!
- Create a Google AdSense account
- Create an ad unit
- Add and verify a payment method
- Check your Google AdSense earnings
Create a Google AdSense account
The first step to be able to make money with your website by inserting advertising banners is create a Google AdSense account. All you need is a Google account and a site with a second level address (for example sito.it or sito.com) or belonging to AdSense partner services, such as Blogger or Altervista.
To register on Google Adsense, log in to your Google account (if you don’t have one yet, you can read my guide on how to create Google account), connected to the main page of the service and click on the button Register now, then enter the required data in the fields Your website And Your email, put the check mark next to the item Yes, I would like to receive personalized help and performance tips to receive useful emails to take the first steps on Google AdSense and presses the button Save and continue.
On the next screen, select the option Italy (or the item relating to the country you are in) through the drop-down menu in the box Select your country and area, read the terms and conditions of the service, put the check mark next to the item Yes, I have read and accepted the contract and click the button Create account.
Now, select one of the available options from Private or Agency (if you want to monetize the website of a company, organization, association or training institute) via the drop-down menu under the heading Account type, then enter your details in the fields First name, Street address, Postal code, City, province And Telephone number and presses the button Send.
On the screen Verify your phone number, put the check mark next to the item Text message (SMS) or Voice call and click on the option Generate verification code to receive the control code useful for verifying your phone number. Then enter the 6-digit code in the field Verification code and presses the button Send to complete the verification.
To finish activating your account, click on the item Copy the code, in order to copy the code shown on the video, insert it in the HTML code of your site (between the tags And ), put the check mark next to the item I pasted the code into my site and presses the button end.
Usually, the verification and activation process takes less than a day, but in some cases it can take longer. As soon as your request is accepted, you will receive an email at the address indicated when creating your account.
Create an ad unit
Once you’ve created and verified your account, you’re ready to go create an ad unit to be placed, later, on your website and start earning.
To create your first ad unit, log into your AdSense account, click on the entry My ads present in the sidebar on the left and select the option Ad units. In the new open page, press the button New ad unit and click on the entry Select relating to the type of ad you intend to create.
- Text and display adsThese are the most popular ad units that combine images and text. You can choose the size, style and position of the banner.
- Matching content: they are banners that are usually placed at the bottom of the article and that allow both to display sponsored content and related articles of your site. It is a useful tool to increase page views and time spent on the site and, consequently, advertising revenue.
- InFeed Ads: they are ad units to be included in the feed of your website. They are customizable and adaptable to the appearance of the content.
- InArticle Ads: are the advertising units to be inserted between the paragraphs of the articles of your site. They automatically adapt to the content.
Once you have made your choice, enter the name you want to give to the ad unit in the field First name, set the size using the drop-down menu next to the item Visualization (I recommend you Adaptable that adapts to any type of screen) and, if you wish, change the style in the section Ad type. Press the button Save and get code, copy the code displayed in the field Ad code and paste it on the pages of the site where you want the banner to be displayed. It takes 20-30 minutes to display the ad unit correctly.
If you have a site built with WordPress, you should know that there are some plugins that allow you to insert advertising banners without intervening in the programming code. Among the ones you can consider are Ad Inserter and Insert Ads on Post.
Add and verify a payment method
When your earnings reach the threshold for selecting the payment method (in Italy it is 10 euros), you just have to add and verify a payment method to receive, upon reaching the payment threshold (70 euros), the earnings accumulated with the ad units placed on your website.
To add a payment method, connect to the Google AdSense website, log into your account and select the option Payments present in the sidebar on the left. On the newly opened page, click on the entry Manage payment methods and select the option Add payment method (in Italy it is allowed to receive Google AdSense earnings exclusively by bank transfer).
On the page Add a payment method, then enter the details of your current account in the fields Name on bank account, WERE GOING And SWIFT BIC (it is an 8 or 11 digit code that you can view at the top of the bank statement) and presses the button Save to finish adding the payment method.
You should know that when the address verification threshold (10 euros) is reached, Google automatically sends a PIN code by mail to the physical address associated with your account to activate the payment. Before reaching the 10 euro threshold, check the correctness of the data relating to your address.
Then log into your AdSense account, select the option Payments present in the sidebar on the left and click on the item Manage Settings present in the box Settings. Now, check that the data shown in the section Name and address are correct, otherwise click on the icon pencil, proceed with entering the correct data and press the button Save.
Once you have received your PIN code by regular mail (the wait is 2-3 weeks), log into your AdSense account, click on the options Settings And Account data present in the sidebar on the left and, in the new open page, select the item Verify address. Then enter the PIN code in your possession in the appropriate field and press the button Send PIN to complete the verification.
Once you have completed the procedure for entering the payment method and verifying your address, you are ready to receive your first earnings.
Check your Google AdSense earnings
Ad units created with Google AdSense generate revenue when users click on them. Only some campaigns – actually very rare – provide for a fee for the impression, that is, for the sole display of banners by visitors. At any time it is possible check your Google AdSense earnings and monitor the performance of individual ad units.
On the main page of your account, you can view the box Estimated revenue with an overview of the total earnings of the day, the previous day, the last seven days, the current month and the available balance of your account (the earnings totaled in the previous months, if the minimum payment threshold has not been reached).
To view the earnings of individual ad units, click on the entry Performance reports and select the time interval of your interest via the drop-down menu Last 7 days (right), then click the option add, select the option Ad units and put the check mark next to the ad unit of your interest to check its estimated revenue and consult its statistics in terms of Impressions, Click, RPM (revenue per 1000 impressions), Visibility etc.
If, on the other hand, you want to check the status of payments, past transactions and set the minimum payment threshold, click on the item Payments in the left sidebar and select the option View transactions to view your AdSense account revenue history and payments received.
Instead, select the item Manage settings and click on the icon pencil related to the option Calendar and payments to change the minimum payment threshold (it cannot be less than 70 euros).
You need to know that Google AdSense checks monthly earnings on the first day of each month. If the earnings exceed the minimum payment threshold, Google will make the transfer on the 21st of the same month, otherwise the money earned will be moved to Balance account and accumulated until the minimum payment threshold is reached. To learn more, I leave you to the official Google AdSense guide.
In conclusion, it will be useful to know that Google AdSense is also available as an application for Android and iOS devices. The application in question allows you to monitor estimated revenue and the performance of ad units directly from smartphones and tablets.