The International Olympic Committee (IOC) and Intel have announced a long-term technology alliance at an official signing ceremony in New York with Thomas Bachpresident of the IOC, and Brian KrzanichCEO of Intel.
The company will participate in the sponsorship program «The Olympic Partner», becoming a global partner of the program until 2024. This alliance will transform the Olympic Games and the Olympics experience.
“As a result of the Olympic Program for 2020, the IOC is promoting innovative partnerships,” said Bach. “Intel is a world leader in its field, and we are very excited to collaborate to Driving the future of the Olympic Games with the use of innovative technology»
“The Committee is delighted to engage with the Olympic Movement and integrate Intel’s innovative technology to power the Olympic Games experience for fans around the world,” Krzanich said. With this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage.
The Olympic Games provide an unparalleled global platform to showcase what Intel technology can do to transform the future of sports. The first activation of the Olympic Games will take place in the 2018 Pyeongchang Winter Olympics in South Koreato be held in February 2018, where Intel technology will provide the visualization of sporting events in real time and in virtual reality.
In collaboration with the IOC, Intel’s contributions to the Olympic Movement will include technological developments to be deployed within the framework of an alliance established over several years, including:
– Technological and content support for broadcasts from the Olympic Broadcasting Services, as well as support for the Olympic Channel, the multi-platform destination where fans can discover, engage and share the power of sports and the excitement of the Olympic Games throughout the year.
– Intel 5G platforms will be used in the Olympic Games to demonstrate the capacity of the 5G technology to transform communications over the next decade. Starting in 2018, Intel will participate in what is expected to be the first showcase of 5G technology, an event that will open the doors to the deployment of 5G networks on a global scale.
– Intel True VR technology will offer the first live broadcasts in virtual reality of the Winter Olympics, offering fans the opportunity to enjoy a more immersive experience from their own homes.
– Intel technology for light show with drones will create images in the sky never seen before.
– The 360º technology for replay of plays will allow fans to see the most memorable moments of the Olympics from any angle in the stadiums where the events are held. In the future, television viewers will be able to enjoy what it feels like from the front row at the Olympic Games at home or choose from many different vantage points in the various venues where the competitions are held.
Intel’s worldwide activation rights will include the 2018 Pyeongchang Winter Olympics, the 2020 Tokyo Olympics, the 2022 Beijing Winter Olympics, and the 2024 Olympics in a city yet to be chosen .