Marketing controlling and web analysis are the focus on September 8th

A quick and practical introduction to modern marketing communication is provided by the Solution Forum “Marketing Communication + Sales” by the Handelsblatt publishing group in cooperation with the Marketing Club Frankfurt and the premium partner ARD. On September 8, 2011, the Solution Forum in the main building of the Goethe University in Frankfurt am Main will provide expert knowledge of classic advertising media such as TV, print or online as well as experience in areas such as customer relationship management (CRM), marketing controlling and web analysis. Admission is free.

Practice-oriented speakers will present the latest findings from the areas of marketing communication and sales in individual solution forums. In addition to the forums and lectures, participants can look forward to an exhibition with practical product solutions and intensive community networking. In addition to the premium partner ARD, renowned partners are the specialist for corporate media and corporate publishing, Corps, the online marketing and social media agency MediaAnalyzer, defacto.x as a provider of the entire range of services in CRM and dialogue marketing, and Cogia with state-of-the-art tools for obtaining information and evaluation. Further partners of the event on September 8th are the Frankfurt advertising agency wolfundmotoori, the full-service market research institute Innofact and the dialogue marketing expert Quadress.

Main topics of the Solution Forum “Marketing Communication + Sales” are:

• In three steps on TV
• Online marketing – a wide range of options in the www
• Marketing resource management systems for optimized marketing
• Customer Relationship Management – How does my customer tick?
• Marketing controlling – cost-benefit analysis of individual projects
• Web analysis – evaluate and interpret user data

Forum Marketing Solution
Location: Goethe University, main building Campus Westend, Grüneburgplatz 1, 60323 Frankfurt am Main
Meeting: Thursday, September 8, 2011 – 9 a.m. to approx. 5 p.m.

Interested parties can register at www.solution-forum.com.