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Martha allows herself to be mocked



Martha allows herself to be mocked


Marketers can learn a lot from Martha Stewart. The TV housewife has understood how to establish herself as a successful mega-brand, how to rake in a lot with media, brands, merchandising and marketing contracts and how to master tricky crisis situations with flying colours.

As is well known, she was recently in prison. Now their image and empire is intact again. She quickly faces the next challenge. Convince Martha Stewart’s elusive Generation Y and nurture a new generation of fans. Yvette from New York tells us in the Schwerdt blog what new marketing gag the lifestyle lady comes up with for this purpose and how she is once again setting an example with her fearlessness, her creativity and her will.