McDonald’s brings the biggest FIFA competition in Latin America
A series of media actions publicizes the campaign
XYZ Live brings to Brazil in October the Canadian singer, songwriter and actor Justin Bieber, who arrives in the country with the international tour of “My World Tour”. The shows of the Brazilian tour will take place in Rio de Janeiro, São Paulo and Porto Alegre.
A series of media actions publicizes the campaign, including an initiative that put 15 Justin Bieber look-alikes on the streets, on the outskirts of Av. Faria Lima, in São Paulo. The action started this morning and takes place tomorrow and next Monday.
On October 5, Justin Bieber debuts in Rio de Janeiro, presenting his show at the João Havelange Olympic Stadium (Engenhão). On October 8, it’s São Paulo’s turn, where the singer will headline the Z Festival, which takes place at Morumbi Stadium, also featuring the bands Cobra Starship, The Wanted and Cine. The Brazilian tour ends in Porto Alegre, with a performance on October 10, at Estádio Beira Rio.