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Meizu plans return with Blue Charm on smartphones, tablets, wearables and IoT products



Meizu plans return with Blue Charm on smartphones, tablets, wearables and IoT products


In a post on the social network Weibo, Meizu Blue Charm officially announced the return of the brand after being off the air for 1269 days.

‎A meizu is one of the most innovative smartphone makers in China, but the brand has not been very successful, unlike brands such as Xiaomi, OPPO, Alive, really, etc. As a result of a downturn in its business, the brand discontinued its product line blue charmchoosing to focus on the main brand meizu. Now the company is announcing the return of the brand blue charm.‎

‎In a post on the social network Weibo, the Meizu Blue Charm officially announced the return of the brand after being off the air for 1269 days. What it looks like means the brand stopped product launches in March 2018, about four years after the product lineup opened. THE meizu introduced the Blue Charm product line in December 2014.‎

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‎The reintroduction of the brand blue charm It won’t just be for smartphones, apparently. In July this year, the Chinese manufacturer opened some new weibo accounts under the name blue charm. The accounts include Blue Charm TV, Blue Charm Tablet, Blue Charm Watch and Blue Charm Router. This is definitely an indication that in addition to smartphones, new smart accessories, wearables, IoT products will be released soon.‎

‎Information from the Chinese social network Weibo also shows that the brand blue charm will be led by Hua Hailiang, Vice President of Meizu Technology. Li Nan was for a long time the head of the blue charm until he ended up leaving the company last year to establish his own start-up.‎

‎The innovative Chinese company will try to fight for the market share left by the exit from Huawei, but we cannot say with certainty, if the brand is not already late for this feat. We expect the company to start revealing clues to its upcoming product offerings under the brand. blue charm very soon.‎