“MV” trims national marketing for the future
Mecklenburg-Western Pomerania wants to tailor the state’s marketing to future issues, emphasize the work on its own image and launch a campaign around the beach chair as a trademark with the new website www.mv-tut-gut.de. Ã ¢ Â ?? Â ?? We would like to combine the image of our country more intensively with future issues. Mecklenburg-Western Pomerania offers opportunities for young people, families and the young at heart Ã ¢ Â ?? Â ?? We want to show that self-confidently, said the head of the State Chancellery, State Secretary Reinhard Meyer recently at the state press conference for Mecklenburg-Western Pomerania.
Mecklenburg-Western Pomerania is increasingly focusing on future issues in state marketing. The image work will be thematically more focused and more clearly oriented towards the emphasis on the strengths of Mecklenburg-Western Pomerania. The development of the country as a science and study location, as a region with an up-and-coming healthcare industry and potential for renewable energies play an important role.
At the same time, the topic of Ã ¢ Â ?? Â ?? enjoymentÃ ¢ Â ?? Â ?? for the areas of nature, nutrition and culture further developed and deepened. Ã ¢ Â ?? Â ?? None of this is an end in itself. Especially against the background of demographic development and the resulting, already noticeable challenges in the economy and society, Mecklenburg-Western Pomerania needs a credible external presentation, said the State Secretary ?? Â¤r.
In close cooperation with the partners, the strong Mecklenburg-Western Pomerania brand and its promise Ã ¢ Â ?? Â ?? MV is good for youÃ ¢ Â ?? Â ?? communicated even more visible and tangible to the target groups both nationally and internationally. To this end, the state marketing MV will further develop and standardize the core statements of the state in 2012.
Ã ¢ Â ?? Â ?? In order to be noticed, we need strong, recognizable statements that are credibly linked to pictures and stories from our country and its slogan, MV is doing wellâ ???? transport. Together with our partners we will update these statements and through proven products like the magazine “Placing about events and collaborations”, said the Head of State Marketing, Peter Kranz.
The state marketing of Mecklenburg-Western Pomerania wants to continue to address the people in the state, strengthen their identification with their own state and emphasize future topics. Ã ¢ Â ?? Â ?? The Mecklenburg-Western Pomerania Day 2012 from June 29 to July 1 in the Hanseatic city of Stralsund is an important building block for this Ã ¢ Â ?? Â ??, announced Kranz .
At the state press conference, the head of the state chancellery and the head of state marketing MV officially gave the go-ahead for the newly designed image website www.mv-tut-gut.de. With the new website as an image portal, the state marketing is reacting to the changed communication habits of the target groups. The aim is to convey the country’s diversity emotionally and to establish close links with all partners.
A new, flexible editorial system would save effort and costs, and create new possibilities for a visually powerful external appearance. The basic motif of the new campaign website is the country’s brand symbol, the beach chair.
In the current year the Mecklenburg-Western Pomerania brand and the beach chair brand would have proven what strength they convey to the state. One has come a big step closer to the goal of speaking with one voice for Mecklenburg-Western Pomerania. In view of the increasingly intense competition between regional brands, the state government is committed to a successfully established and long-term consistent marketing strategy, said State Secretary Meyer.
Ã ¢ Â ?? Â ?? Our brand is stronger than ever. As a tangible symbol of our state marketing campaign, the beach chair awakens positive feelings in all target groups from young to old. It reflects the country with the Baltic Sea and the Lake District in the best possible way and therefore also forms an ideal bridge in the future for the communication of the future issues of our country ¢ â ?? â ??, said Head of Marketing Kranz.
The state marketing is a staff unit in the State Chancellery and is primarily responsible for the state’s marketing work. In the six brand segments of education and science, health, culture, nature and nutrition, tourism and business, the marketing department is to design and coordinate the brand strategy and image work with the partner institutions.
It was only last October that the associated university campaign Ã ¢ Â ?? Â ?? Studying with Sea Value Ã ¢ Â ?? Â ?? Studying in MVÃ ¢ Â ?? Â ?? Awarded the international German PR Prize, according to the winner of the Ã ¢ Â ?? Â ?? most prestigious industry award in the German-speaking region ¢ Â ?? Â ??.