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OnePlus has been lost but will return to affordable phones



OnePlus has been lost but will return to affordable phones


Since then, the company has constantly increased the quality of the devices … and their prices.

OnePlus launched into the smartphone market with the incredible OnePlus One package, which cost less than $300 in 2014. Since then, the company has constantly increased the quality of the devices… and their prices.

Recently, OnePlus demonstrated interest in returning to a lower cost phone, and now OnePlus CEO Pete Lau confirms the company’s commitment to offering a cheaper option.

After six years of struggling in the competitive smartphone market, OnePlus is ready to reinvent itself.

In an interview, CEO Pete Lau said the company will somehow return to its roots, focusing on offering a range of products that extends beyond traditional phones. says Lau,

This is not necessarily a step backwards, Lau says that major devices will continue to be built to top specs, and that this is just a way to fill another need in the market. he says.

If previous leaks are valid, the affordable new option could include a MediaTek processor, with 8GB of RAM and up to 256GB of storage. High refresh rate displays are all the rage right now, so the new device is likely to use a 6.4-inch 90Hz AMOLED screen with a camera housed in a hole and a built-in fingerprint reader. There may also be three cameras on the back together with a large 4,000mAh battery.

A CAD-rendered image of the inexpensive phone, which can be dubbed the OnePlus Z.

This news is not the only new rumor to emerge from the interview. Lau also says that this new product won’t be the only one, and that OnePlus intends to expand into other device categories. OnePlus already sells accessories like headphones and covers and launched a smart TV in India last year. The goal is to create enough scale to provide a common ecosystem across devices such as Apple or Google.

says Lau. “OnePlus is a brand. We are a company that is constantly considering, evaluating and working on our strategy to create long-term sustainable success. ”

More competition is always welcome, and I can’t help but be curious about the new products that will appear in the OnePlus portfolio given Pete Lau’s statements.

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