The hype is growing almost daily: Alexandria Ocasio-Cortez (AOC) is without question the politician of the hour. The 29-year-old, who has been in the US House of Representatives since the beginning of the year, mixes up US politics at will with her nonchalant manner and incessant use of social media. The US airline Frontier Airline is trying to profit from the AOC hype with a marketing campaign – and is itself promising a “Green New Deal”.
The year 2019 is less than two months old – and the shooting star of US politics has already been determined: Alexandria Ocasio-Cortez – AOC for short. The New Yorker with Puerto Rican roots is the maximum alternative to US President Trump: She is emphatically left, emphatically critical of the company – and very young.
In fact, the 29-year-old is the youngest woman ever to be elected to the US House of Representatives and has since taken US politics by storm. Interestingly, Ocasio-Cortez used the same tools as the US President: social media.
With 3 million followers on Twitter and 2.4 million followers on Instagram, the democrat is one of the best-present politicians on social media who knows how to put herself in the limelight.
Check out this post on Instagram
If Republicans thought women dancing in college is scandalous, wait till they find out women dance in Congress, too! ?
A post shared by Alexandria Ocasio-Cortez (@ ocasio2018) on Jan 4, 2019 at 10:36 am PST
Frontier Airline is promoting its Green New Deal
Politically, Alexandria Ocasio-Cortez is vehemently committed to climate protection, for which she helped formulate a new agenda in the form of the “Green New Deal”, which gives her radiance beyond the political scene. In fact, the advertising industry has discovered the US political sensation for itself and has tried to profit from the AOC hype – like an American airline.
In allusion to Ocasio-Cortez ‘project, which calls for an ecological turnaround in industrial society to achieve climate protection goals, the Denver-based airline Frontier Airline has advertised its variant of a’ Green New Deal ‘in a promotional campaign to customers and interested parties.
Frontier Airlines tries to get in on Alexandria Ocasio-Cortez’s Green New Deal https://t.co/JaFd5slbKV pic.twitter.com/cvcWX8VXuk
– Brand + Code (@brandcodesocial) February 12, 2019
Frontier Airline customers who choose the offer could save 75 percent on certain days. In the promotion campaign, Frontier Airline is highlighting its environmentally friendly kerosene consumption, which is 24 percent below the aviation industry average, according to the industry journal AdAge.
Alexandria Ocasio-Cortez has become a political brand in record time
It will not be the last marketing campaign tailored to Ocasio-Cortez. “You may or may not agree with AOC, but their authenticity, optimism and masterful use of Twitter should be followed by any branding company seeking to reach Millennials and Gen Z customers,” notes branding expert Steve Dawson on Twitter.
You can agree or disagree with @AOC, but her authenticity, optimism and masterful use of Twitter (3 million followers) should be watched closely by any brand seeking Millennial and Gen Z customers: by @Max_Benwell https://t.co/KfKmqF3Ncz pic.twitter.com/73hWSuk4ED
– Steve Dawson (@BrandGrowthUS) February 12, 2019
A content deal at the beginning of the week made it clear what charisma the congresswoman now has for the Bronx and Queens. Streaming giant Netflix primarily paid ten million dollars (the highest price ever paid for a documentary) for the Sundance-winning documentary “Knock Down the House,” which traces the path of four young Democratic candidates in the US midterm elections however, the triumphant advance of Ocasio-Cortez. On the new HBO late night show “Desus & Mero”, the 29-year-old will get a real pop star appearance next week.
BREAKING NEWS from @SHODesusAndMero & @AOC pic.twitter.com/3ELkgjcFGS
– Desus Nice (@desusnice) February 13, 2019
The fact that Ocasio-Cortez with her leftist positions now even hits the nerve with the most powerful men in the world has been observed in the last few days. Microsoft founder Bill Gates criticized, for example, that Alexandria Ocasio-Cortez overshoots the target with its proposal for a wealth tax of up to 70 percent.