Mirrors behind the Havaianas guarantee shine and represent feminine vanity
The Special Collection, a special line from Havaianas, won its first campaign. Created by AlmapBBDO, the ads will run in November.
Images and titles, such as “It’s a Havaianas like any other. To go right there, in the Principality of Monaco, and come back soon” and “Luxury is keeping your feet on the ground even covered in diamonds”, seek to emphasize the irreverence of the brand.
The comfort and Brazilian character of the sandals combined with the luxury of the materials used, such as pins, metallic meshes and Swarovski Elements, mark this aspect.
In the two advertisements created by Eric Benitez, René Corini and André Kassu, with general creative direction by Marcello Serpa and creative direction by Marcus Sulzbacher, the sandals appear as jewels.
Mirrors behind the Havaianas guarantee shine and represent feminine vanity. The message is that the models can be used as a fashion accessory for any occasion.