In the battle of mobile application stores, Apple has a huge advantage – although the number of downloads in App Store is lower than in Google Play, iOS users’ expenses on applications in the first half of 2018 were almost twice as high as Android users.
Both Apple and Google recorded a solid increase in revenues and downloads of mobile applications from the App Store and Google Play stores in the first half of 2018.
According to market analysts from Sensor Tower, revenues from the App Store in January-June 2018 amounted to approximately USD 22.6 billion worldwide, an increase of 26.8%. compared to the same period in 2017. In the case of the Google Play store, revenues from the first half of this year. amounted to USD 11.8 billion, an increase of 29.7%.
Analysts have determined that there is a huge difference between the spending at the two mobile app and game stores for one reason: Google Play … unlike its competitor, it is not available in China.
Also read: Statistics of the App Store and Google Play stores for Q4 2017.
Revenues from the App Store and Google Play in the first half of 2018
On the other hand, the number of app installs, and not the revenue generated from them, is quite the opposite. Google Play ranks first in terms of downloads with approximately 36 billion installations, compared to an estimated 15 billion from the App Store.
On the one hand, iOS app installations increased by 13.1 percent. year on year, compared to 10.6%. growth in the case of Android. As SensorTower notes: Apple’s platform has earned more than twice as much as Google’s, with more than half as many downloads.
The best mobile applications in the first half of 2018
Revenues weren’t the only thing that grew in the first half of the year. Installation of the application for the first time in Apple and Google stores has reached a total of about 51 billion, which is an increase of 11.3%. compared to the same period last year.
Facebook is still at the forefront of the most popular apps with its suite of WhatsApp, Messenger, Facebook and Instagram ranking in the top four places on both platforms.
Also read: TOP 10 mobile applications and games for Android and iOS (June 2018)
Netflix was the most profitable mobile app in the world in the first half of 2018 (not including mobile games), followed by Tinder and Tencent Video.
Apple redesigned the App Store with the introduction of iOS 11 last fall. This reportedly benefited third party software developers and their revenues.
Earnings and the number of downloads of mobile games in the App Store and Google Play in 1H 2018.
The situation is similar in the case of the earnings of developers on iOS, although the total increase in revenues in both stores increased by 19.1%. the revenues in App Store amounted to USD 16.3 billion and on Google Play USD 10.3 billion.
When it comes to downloading mobile games, in the case of the App Store it is almost 4 times less (4.5 billion) compared to Google Play (15 billion).
sources: Apple Insider via Sensor Tower – Global App Revenue Reached $ 34 Billion in the First Half of 2018, Up 28% Year-Over-Year