Social Media in Customer Service – Episode 1
Social media makes possible what marketers have always wanted, namely in good time – or, as experts like to put it: in real time – to find out what moves customers, especially when they are dissatisfied. Social media in customer service is a curse and a blessing at the same time, because companies have to constantly monitor what is going on outside their own (virtual) walls. This also requires a lot of specialist knowledge. Are you fit? Put your know-how to the test now in the “Social Media in Customer Service” test!
The displayed solutions will show you whether your understanding of the current discussion is correct. To start the quiz, just click on the topic. Answer the first question and click on the “Next” button. The editors of absatzwirtschaft-online wish you a lot of fun!
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- “It is the customers’ money that is used to pay for the media service” Joachim Schütz, managing director of the organization of advertisers in the brand association, OWM, made surprisingly clear statements in an…
- Link email activities and social media The Digital Marketing Exposition and Conference (Dmexco) marks the starting signal for an innovation offensive for the advertising marketer and…
- Facebook Marketplace – trading in social media Facebook has officially announced the Marketplace, which will allow you to easily buy and sell items in your local Facebook…
- The AGOF publishes current performance values for online media The Working Group Online Research (AGOF) publishes the new wave of their market media study Internet Facts. Internet Facts 2008-II…
- “The media are different than they used to be” Companies that communicate their brand promises in a digital world must know the current trends and use them for their…
- Amazon Has a Massive Fake Review Problem and Says Social Media… Another popular company has had its products withdrawn from Amazon. This time, RavPower was the target. While Amazon hasn’t come…
- CEOs rarely communicate on social media In turbulent times, company CEOs and managing directors are very communicative: They are often quoted in the business press, speak…
- Consumption and media analysis contains new radio performance values The consumption and media analysis (VUMA) is now available with the new performance values for radio stations and combinations. The…
- Should social media be held accountable for misinformation? The White… One of the biggest questions surrounding social media platforms today is whether or not they should be held accountable for…
- Advertising statistics now with At-Retail-Media and Transport-Media Nielsen Media now adds the other media types to the EUR 20.9 billion in gross advertising expenditure calculated so far.…
- BrightSign media players are intended to enrich the fan feeling in… The operating company of the new Yankee Stadium in New York equipped the catering and promotion areas of the new…
- Travel providers are not yet exhausting the potential of social media The topic of “sustainability in tourism” has been occupying an entire industry for years, but “sustainability” is still in its…
- Social media: Beware of hoodies So this young man in a hoodie comes into her marketing department and tells about the social media revolution: How…
- Support social media campaigns with a Unica solution Unica presents a new version of its suite of enterprise solutions. With Unica 8.1, the marketing software provider wants to…
- Will banners soon be bookable without marketers and media agencies? Yesterday more than 11,000 visitors streamed into the three exhibition halls of online marketing Düsseldorf. As the organizer reports, the…
- Banning social media in the workplace is not a solution More and more IT bosses are blocking employees in their companies from accessing social networks. The concerns about the use…
- Media usage increases parallel to online Around half of the around 40 million Internet users aged 14 and over in Germany can be accompanied by other…
- Media use on the go: Cell phones offer the greatest potential The mobile web and the new Internet-enabled reception devices make media use possible almost anywhere and at any time. The…
- United Internet Media’s new division Digital dialogue marketing as a growth strategy of United Internet Media AG: The company, which is one of the leading…
- New cross-media radio and online advertising offer just in time for… The two marketers AS&S Radio and United Internet Media have launched a unique planning approach and media offering. For the…
- “A global corporation fails because of social media” Social networks on the internet are changing the distribution of power. 25 percent of Google search results for the top…
- TNS Media Research starts with TV ratings TNS Media Research, a division of TNS Media that provides television, Internet, and radio ratings measurements, is introducing a Direct…
- Ranking of social media usage in B-to-B The recommendation and evaluation portal “Benchpark” determined the business-to-business use of social media in 22 industries. The results show that…
- “Print media will not be substituted by Internet offerings” In the target group of financial professionals, the Handelsblatt achieves a reach of 52.2 percent of the decision-makers and thus…
- New tool available for planning social media campaigns With the Social Media Planner, Inpromo GmbH, as an agency for online promotion and marketing, claims to be the first…
- Turbulent trial week surrounding Aegis Media and Aleksander Ruzicka The public prosecutor and Aegis Media CEO Andreas Bölte are under pressure again. The decision to suspend the proceedings has…
- Google finally lets you transfer messages and media from iOS to… Google Pixel devices will now be able to support the highly requested chat migration feature, according to an official blog…
- Consumption and media analysis takes EU foreigners into account The current consumption and media analysis “Vuma 2009” will be published these days. The study shows a total of around…
- Media strategy: significant deficits Media managers rate digitization and changing media usage as the strongest influencing factors for media management. According to a recent…
- Errors in campaigns for digital media can be eliminated When it comes to connecting with potential new customers online, there are a number of mistakes that can be avoided.…
- Free Marketing and Social Media Calendar brings more than 250 action… Known as the “Carl Sagan” of the 21st century, the American Michio Kaku is a reference The world’s biggest technology,…
- Classic media hold their own against online media Only every eleventh German citizen uses new media such as Twitter and blogs to get information. This is the result…
- “Piefkes” and “Ösis” deliver a media battle The closer the decisive game between Germany and Austria as part of the European Football Championship approaches, the dirtier and…
- In the case of advertising restrictions, other media would be used Radio without advertising opportunities on ARD radio rated 70 percent of the representatives of the largest German media agencies and…
- OWM sees the media industry at risk and warns of image damage The organization advertisers in the brand association (OWM) warns of image damage in the media industry. A number of events…
- Hubert Burda Media aligns the group to a convergent future after the… Hubert Burda Media can look back on an overall stable financial year in 2008 and, according to its own statements,…
- Week 48: Media Markt ahead again Gross advertising investment in popular magazines and television stagnated in the 48th calendar week at minus 0.8 percent (481.6 million…
- Media companies’ pricing options have been clarified There are two peculiarities for the pricing of media companies, because on the one hand they operate on bilateral markets…
- Australia passes law that could lead to social media managers in jail… Against tragedies live. Australia’s Parliament on Thursday approved an amendment to impose heavy penalties, including jail, on social media executives…
- Americans use new media more than 11 hours a day According to a Nielsen study, Americans use electronic media an average of 11 hours a day! The chart above shows…
- Mobile media usage is on the rise The importance of mobile media in the media mix continues to gain importance, as figures from Nielsen Online for the…
- Explore media trends like you’ve never seen them before Contest winner wins prize Fans of world ocean sailing will be able to ‘simulate’ the Volvo Ocean Race 2011/2012 through…
- Ambient media are very popular with consumers Consumers perceive special forms of advertising much more sympathetically than other forms of advertising. This applies to both popcorn bags…
- The sector of digital out-of-home media is positive throughout Europe The sector of digital out-of-home media (DooH) is currently characterized by a positive mood. The DooH Business Climate Index (DBCI)…
- Early warning system available for social media Verint Systems launches Impact 360 Text Analytics software. This should enable companies to better analyze written interactions with customers, for…
- Media agencies and advertisers under pressure to act With clear words, a ruling by the Munich public prosecutor’s office in media agencies, advertisers and the media ensures lively…
- Aegis Media Global CEO Jerry Buhlmann is scheduled to testify In the trial against Aleksander Ruzicka, the 6th Criminal Chamber of the Wiesbaden District Court, chaired by Jürgen Bonk, confirmed…
- Social media requires a more dialogical approach Advertising in the field of social media has still not really caught on. Because while social networks on the web…
- A new reference work is available to media planners The reach in the European readership studies remains stable. That is the most important finding of the compendium “How to…