Innovative marketing does not protect against foolishness. This was recently demonstrated by a pharmaceutical company in the USA that wanted to convince its target groups with a talking card. When a ticking noise came from the mailbox in a hallway, a lady did not hesitate and called the police.

The precarious thing: the envelope also had the meaningful inscription: “Your time is up”. Our US correspondent Yvette asks us in the Schwerdt blog what a company thinks about such a campaign and whether such measures fit into the sophisticated pharmaceutical marketing that requires a personalized, dialogue-capable customer approach…

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