Browsing: Adidas

The market research institute Innofact asked almost 1,100 consumers about the sponsors’ perception of the sporting event immediately after the end of the women’s soccer world championship. Overall, the sponsor reminder remains rather cautious: 63 percent of the surveyed German citizens could not have named a World Cup sponsor. Compared to a survey around five weeks before the World Cup, the perception of some FIFA partners and sponsors had risen significantly: Adidas was able to more than double its values ​​from six to 13 percent, and Hyundai could also be seen as a real winner of the World Cup: Only…

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From the trademark to the Trustmark to the Lovemark: In order to set yourself apart from the competition, emotionalizing the brand is becoming more and more important, especially in lifestyle-oriented industries. Brands like Adidas, Nike and Esprit do this particularly well. They are the favorite fashion brands of Germans, as GMK Markenberatung found out in a survey of 1,000 German citizens aged 14 and over. Women prefer Esprit, Adidas, H&M, Nike and S.Oliver. For men, Adidas, Nike, Puma, Hugo Boss and Tommy Hilfiger determine the fashionable taste. Overall, according to the results of the study, 13 percent of those surveyed…

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Many are the fields related to the world of robotics that almost daily receive very important news, especially related to its evolution and arrival at all types of companies. On this occasion, far from talking about issues related to whether a company has ‘screwed up’ in a certain presentation or if another has bought from a third party, I want us to focus on the Latest ad just posted from Adidas, one of the best known multinationals in the world of sports. I want us to focus on what Adidas is doing today for a very simple reason and that…

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The sporting goods manufacturer Adidas is currently testing the appeal of its new youth brand “Neo” only among teenagers in Germany. Only when it can assert itself in the local, very competitive market against H&M, Zara and other large textile retailers, the brand should also be spread in other Western European countries, an Adidas spokesman told the German press agency. So far, the lifestyle-oriented line is only available in Russia, China and India. In Germany, the first Neo-Shop will not open until the beginning of February in Hamburg, reports the press agency, and nine more are to be added by…

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Sporting goods manufacturer Adidas wants to open Germany’s first store for its fashion brand Neo in Hamburg in February. After that, the sporting goods manufacturer from Herzogenaurach is planning ten more stores in major German cities. “If we are successful here – which we firmly believe in – we will expand the concept in Europe,” said CEO Herbert Hainer of “Welt am Sonntag”. With the Neo brand, which is aimed primarily at girls and young women between the ages of twelve and 19, Adidas wants to score points in the classic fashion market and challenge industry giants such as H&M…

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The Adidas Group today announced an agreement to acquire the shares of Five Ten, a leading US brand in outdoor action sports (pictured: Five Ten-equipped climber Carlo Traversi). The Frankish sports outfitter intends to acquire the entire business of Five Ten, including 100 percent of the issued share capital of Five Ten USA, the announcement said. The total purchase price is $ 25 million in cash plus contingent payments that are dependent on Five Ten’s achievement of certain performance metrics over the next three years. The transaction is expected to close in the next few weeks. Ã ¢ Â ??…

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The German sponsorship index 2012 shows the sponsoring champions in Germany for the first time. The ranking of the 51 largest sponsors is led by Adidas, Audi and O2. Puma, Lufthansa, Mercedes-Benz, Jack Wolfskin, Volkswagen, Coca-Cola and Heineken follow in fourth to tenth place. From the perspective of German consumers, these companies are the most efficient sponsors. The ranking is the result of a representative study carried out by Facit Research on behalf of Serviceplan Sponsoring & Rights and Sky Media Network. According to the initiators, companies will be able to use the first German sponsorship index to review their…

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Now you can build a right or left adidas shoe from the iconic Originals Superstar collection from LEGO bricks – but you can not put it on your leg – it’s a collector’s set! Bring the legend to life for the next generation of fans with the new LEGO® Shoes adidas Originals Superstar with its signature three stripes and real laces in the original adidas box. The LEGO® adidas Originals Superstar model (10282) is a first-of-its-kind LEGO brick set that allows you to build a collector’s model featuring the iconic sneaker. Like its predecessor, this LEGO adidas Originals Superstar model…

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The sporting goods manufacturer Adidas will in future prohibit its retailers from selling on online platforms such as Amazon or Ebay. The new e-commerce rules for Adidas and Reebok products will apply across Europe from 2013 at the latest. They affect online platforms that also offer used goods from the manufacturer and that do not have separate shops for the respective brands. By Sandra Fösken Online sales will then only be possible via websites approved by Adidas. “We want to ensure that our products are sold on the websites of our trading partners or our own website,” confirmed a company…

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As always with major sporting events, the sponsors try to direct part of the medal shine onto their own company. Samsung, BMW and Adidas did this well at the 2012 Olympic Games in London. They make it onto the winners’ podium in terms of awareness in the German-speaking social web. But the investment in sport has not yet paid off for all companies. This is the result of the online analysis tool Web-Analyzer.com, which not only records search terms quantitatively, but also examines them according to their tonality. Olympic Games Advertising Guidelines While in London everything revolved around gold, silver…

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