Browsing: internet

The mobile Internet has already become an integral part of everyday life for a large number of users. Despite this market dynamic, many companies have not yet recognized the strategic market potential that the mobile network offers companies. That is a result of the study “iPhone & Co.”, for which the management consultancy Sempora Consulting asked more than 200 executives. According to this, smartphones are classified by 96 percent of those surveyed as highly innovative devices, which 94 percent believe offer users added value and will therefore displace classic mobile phones from the market within a short period of time…

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Consumer advocates have taken a close look at some children’s portals and warned their operators. There are two cases of lawsuits due to unfair advertising, six providers have issued declarations of cease and desist and three proceedings are still in the extrajudicial stage. As the Federation of German Consumer Organizations (vzbv) reports, inadmissible methods are used on many websites aimed at children. On gaming portals “advertising often comes across as a wolf in sheep’s clothing”. According to the association, the operators of the children’s websites concerned come from the film, television, advertising and media industries. However, the vzbv was initially…

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On the one hand, traditional television has less and less interest, on the other … there are more and more services that allow access to it through the Internet. Today another player joins them: Televio. What does it offer? Televio: everything you need to know about the new service that offers access to online television Television over the Internet continues to gain momentum. The successive services that appear in the market offer an even easier access and, what is more important, even more accessible, to the classic television programs. They are offering more and more features and enhancements that users…

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Google has started a pilot project called Project Loon for all. Google plans to release 20 balloons a day as part of the Loon (Project Loon) project. For now, the pilot program will cover Australia, where Google is carrying out advanced design work together with the local telecommunications company Telstra. What is Project Loon from Google? The Loon project began in earnest in June 2013, when thirty wireless internet balloons were launched in New Zealand’s South Island for a small group of local testers. The pilot test was extended to a larger group of people in a larger area. Looking…

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The Federal Association of the Digital Economy (BVDW) certifies that full-service internet agencies in Germany enjoyed positive growth even in the crisis year 2009. According to the Internet Agency Ranking 2010, the increase in fee sales of Internet service providers for the 2009 financial year averaged 6.4 percent. With a forecast of 14 percent for 2010, the participating Internet agencies would also see a more significant increase in fee revenues. T-Systems Multimedia Solutions asserted itself at the top of the ranking, while Pixelpark and Plan.Net again took second and third place. In addition, there is a lot of movement within…

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What mobile banking applications are we most likely to use and what are the reasons for this – see the latest results of the AdTrends study. On Wednesday, September 9, the world saw a new iPhone model with a larger display and a revolutionary (according to Apple) mobile payment system. As you can see, in Cupertino, a trend has finally been noticed that sets a new standard for financial services – more and more people pay by mobile, having a bank always at hand, and larger screens mean more possibilities for applications (including financial ones). Responsiveness is a key aspect…

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The new market media study “Internet facts 2010-II” by the Online Research Working Group (AGOF) shows coverage and structure data for hundreds of online advertising media on an offer basis and thousands of booking units. According to the results, the Internet in Germany had a reach of 72 percent in the reporting period from April to June 2010: 50.73 million people were online. The widest group of users (WNK; use within the last three months) includes 70.5 percent of the population: 49.68 million people. With a reach of 26.39 million unique users per month (53.1 percent), T-Online ranks first among…

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Deutsche Telekom and United Internet have agreed on a strategic cooperation: United Internet Media is taking over the trusted dialog marketing of T-Online, because Deutsche Telekom is joining the industry initiative for more security and trust in commercial digital customer-brand dialog. At the same time, the Telekom subsidiary Interactivemedia takes on the marketing of mobile display advertising on the Web.de and Gmx portals. “We are jointly focusing on the growth market of mobile advertising and strengthening trustworthy communication on the Internet for the benefit of our customers,” emphasizes Martin Enderle, who is responsible for Internet business at Deutsche Telekom. Almost…

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Whatsapp last month announced the worldwide launch of stickers, a new way for its users to express themselves. The company also announced support for third-party stickers to allow programmers and designers to create stickers for WhatsApp. THE Whatsapp announced last month the worldwide launch of stickers, a new way for its users to express themselves. The company also announced support for third-party stickers to allow programmers and designers to create stickers for the Whatsapp. Join the discussion on Twitter One of the first third-party developers to release Stickers for WhatsApp was Disney. The company has just announced that starting November…

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The amount of complaints related to online advertising has skyrocketed. In the first half of the current year, 30 campaigns came into the focus of protests. The web share made up a third of the campaigns criticized – only slightly exceeded by outdoor advertising with 34 and TV spots with 31 criticized campaigns. “The Advertising Council does not consider the trend to be worrying at the moment,” is how Volker Nickel from the Central Association of the German Advertising Industry (ZAW) assesses the development. The Board of the Advertising Council simplified the system of complaints via the Internet in 2009.…

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