Browsing: partners

Our US correspondent Yvette was in Munich. There she spoke at the International Health Forum of a publisher about the new trends in US marketing. Their main thesis: The scandals in the pharmaceutical sector lead to a serious loss of consumer confidence. The marketing expert demands that OTC marketing not only has to do its regular job and create awareness for the products, but also restore credibility for the brand. The best way to do this is to make the customer a partner, provide them with valuable information and express maximum transparency. Yvette reports more about how “consumer empowerment” could…

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eve

The DIY chain Praktiker and the online marketplace for craft and service contracts “MyHammer” are entering into a strategic partnership for the joint development and implementation of new sales concepts. The cooperation will be started with a special offer. Customers who place an order for gardening or landscaping work worth at least 200 euros through “MyHammer” will receive a 20-euro shopping voucher from Praktiker. In return, “MyHammer” integrates these and future campaigns into the marketplace website and supports them with online advertising. “Just talking is no solution in these times. Anyone who would like to build a garden shed, lay…

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ark

More than two thirds of around 70 surveyed budget-responsible marketing managers at information technology (IT) service companies who are SAP partners consider the production of leads to be the most important marketing task in 2009. This is confirmed by the “Marketing Spending 2009” study by the market analysis company RAAD Research GmbH. According to this, the partners of the software supplier are optimistic about their sales development in 2009 as well. In a difficult market environment with falling IT budgets, you would expect increasing sales. However, this optimism would be offset by falling marketing and sales expenses. This means that…

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sea

The company has partnered with French search engine Qwant in recent months and may offer a solution for some users in Europe. The Huawei P40, Huawei P40 Pro and Huawei P40 Pro + in France, Italy and Germany will have Qwant search pre-installed, while everyone else can install the application on the Huawei AppGallery. Huawei has found new ways to make its devices more attractive and usable as Google is not allowed to license the Google Services to Huawei. The company has partnered with French search engine Qwant in recent months and may offer a solution for some users in…

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Searchmetrics, the world’s leading provider of search analytics solutions, has won Neo @ Ogilvy, Ogilvy’s international digital media network, as a new premium partner. The range of services includes display advertising, search, affiliate and viral marketing as well as social and mobile media. Neo @ Ogilvy in Düsseldorf develops, realizes and optimizes efficient campaigns for national and international brands. The agency pays particular attention to a very high quality of advice, planning and implementation and thus supports its customers in achieving ambitious marketing goals. “Our customers expect maximum campaign performance from us. We compared various SEO software offers and ultimately…

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It is not new that Samsung is working on a new smartwatch: originally known by the code name Orbis, will use Tizen as an operating system, and judging by the Korean company’s clues, it will be something completely different than the company’s current smart watches. The probable name of this device should be Gear A and, at the beginning of last month, Samsung released the SDK with which developers will be able to build applications for this new product. In this regard, through a new information page, we are now aware of the first partners who will build their apps…

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Social media have arrived in private and professional communication among employees of medium-sized SAP partners. Facebook, Xing and Co. are very popular with users there. However, the majority of the SAP partners surveyed have not yet developed an overarching social media strategy. Only a third of the companies also integrate their Web 2.0 activities into corporate communication. These results are based on a survey by the PR agency Verclas and Friends among 50 consulting and service companies for the medium-sized SAP market. When it comes to social media channels, the SAP partners rely primarily on Xing (59 percent) and Facebook…

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On the sidelines of Drupa 2012, Brandmaker and Werk II announced a strategic partnership. Brandmaker GmbH is one of the leading providers of technologies for Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) in Europe. With its worldwide leading priint: suite, Werk II is a pioneer in the field of database publishing. Users of the modular MRM solution from Brandmaker can now access the seamlessly connected database publishing component of Werk II, which makes it easier to create extensive publications such as product catalogs. The reasons for the strategic partnership between the two companies are the increasing convergence of…

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Netflix Trivia: The most expensive series on Netflix was The Crown. Nickelodeon has partnered with Netflix to produce original animated features for the streaming service, according to the Hollywood Reporter. Fun facts about Netflix: The most expensive series on Netflix was The Crown. Producing the first season cost 130 million dollars. Join the discussion on Twitter Did you know: Nickelodeon partners with Netflix to produce animations for The Loud House and The Ninja Turtles? Nickelodeon has partnered with Netflix to produce original animated features for the streaming service, according to the Hollywood Reporter. so far, the two projects announced are…

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hdr

HMD has extended its partnership with Pixelworks – the company behind the HDR screen of the Nokia 7.1 PureDisplay – now want to bring their processing solutions to future Nokia smartphones. Pixelworks does HDR tone mapping, support for HDR 10 content, and real-time SDR to HDR conversion. HMD has expanded its partnership with Pixelworks – the company behind the HDR screen of the Nokia 7.1 PureDisplay – now want to bring their rendering solutions to future Nokia smartphones. Join the discussion on Twitter Pixelworks does HDR tone mapping, support for HDR 10 content, and real-time SDR to HDR conversion. We…

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