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Tailored advertising also reaches specific buyers



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Tailored advertising also reaches specific buyers


**** pay special attention to advertising in *** media. This is confirmed by a study by the market research institute Innofact AG. For à ¢  ??  ?? Timmà ¢  ??  ??, the first TV broadcaster for *** men in Germany, this surveyed 520 *** and bisexual men in May. ? Men and more than 1800 community members of the station operated by Deutsche Fernsehwerke GmbH and its regular viewers.

After that, advertising in *** media is worthwhile because it contributes to increased buyer potential. For example, 58 percent of respondents would rate companies and brands that advertise in *** media as à ¢  ??  ?? particularly likeableà ¢  ??  ?? feel. In addition, 39 percent of those surveyed would have said they should trust companies and brands that advertise in *** media more.

In addition, this target group also prefer à ¢  ??  ?? ***-friendlyà ¢  ??  ?? Brands. Around a third of all respondents would give preference to brands that are advertised in *** media. This preference also correlates positively with the level of income. In other words: the higher the income, the stronger would be à ¢  ??  ?? ***-friendlyà ¢  ??  ?? Brands bought. Due to the fact that in around 70 percent of two-person households both people living in the household are employed, the à ¢  ??  ?? Double Income No Kidsà ¢  ??  – Target group with a high net household income.

www.innofact.com