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That’s how Samsung imagined the future of smartphones in 2013 and got it right



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That’s how Samsung imagined the future of smartphones in 2013 and got it right


To prove this, just go back in time to Samsung’s keynote at CES 2013. In addition to announcing its new Exynos 5 octacore processor, the brand showed how it imagined the future of smartphones through an ad that today the truth is that it leaves a lot to Wish.

While it may seem like a lie, the Samsung Galaxy Fold was not an idea that came to the head of the South Korean brand overnight. in spite of all the failures that the device has had, Samsung has been at least since 2013 with the idea of ​​making a foldable model.

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To prove it, just go back in time to Samsung’s keynote at CES 2013. In addition to announcing its new Exynos 5 octacore processor, the brand showed how it envisioned the future of smartphones through an ad that today the truth is that it leaves a lot to be desired.

Samsung and its crazy ideas in 2013

The ad features a woman having a coffee in an establishment sitting next to a man. At some point another person appears with thick glasses, a hat and a mustache – the typical hipster image – with a very large device, similar to an Apple iPad, trying to impress the girl.

But no, it’s the other man – clean, shaved and well dressed – who pull your folding smartphone and manages to get the girl’s attention, even getting her phone number, The “hipster” assumes defeat and leaves discouraged. Regardless of how ridiculous and sexist the 2019 ad is, the interesting thing is to see the devices that were shown.

On the one hand, we had a foldable smartphone, very similar to the Samsung Galaxy Fold and that would certainly be the initial idea the company had for its foldable smartphones; a terminal with two screens joined by a large hinge that could be… folded. The second prototype shows a device that, when pressed, slide a screen from the inside out, something that so far no brand has been able to reproduce.

Sometimes it’s funny and funny to look back and see the crazy ideas that companies have already pondered. Really what Samsung showed us in 2013 is not far from what we can see today, we can honestly say that the predictions were fulfilled to a greater or lesser degree. 2019 looks like a very interesting year and we can only hope for the extravagant designs and shapes that smartphone companies will present to us in the coming years.