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The automotive industry will transform



The automotive industry will transform


For 2015, the auditing firm Deloitte expects worldwide sales of 70 million vehicles according to its “A new era” outlook. According to the online information portal “Innovations-Report”, small, energy-efficient and inexpensive city cars will account for a large part of this produced in China and South America, while suppliers in North America, Western Europe and Japan would have to find new concepts in order to maintain global market shares.

This could be achieved, for example, through new drive concepts. Although there are currently around 1,500 electric and 23,000 hybrid cars in Germany, this number will increase significantly in the next few years. “The automotive industry is reinventing itself in a fundamental change. This is due to factors such as the demand in the emerging markets, the demographics of the industrialized countries as well as raw material prices and the climate issue. One thing is certain: The industry consolidation will continue and cross-sectoral and cross-border cooperation will play an increasingly important role, ”says Dr. To quote Hans-Rudolf Röhm as Global Manufacturing Leader at Deloitte.

One consequence of the surge in demand in emerging markets is the increasing production in these countries. “Overall, fewer and fewer cars will be imported by 2020, and most of the foreign brands will be manufactured in the respective region. The industry will adapt to this through trade agreements and the suppliers are already working on new networks in these regions, ”explains Dr. Martin Hölz, Global Automotive Group Leader at Deloitte. Consumer behavior remains decisive for the industry. It is likely that car buyers, especially in industrialized countries, will make very value-conscious decisions.

“Value” can be defined on the one hand as a “green” vehicle concept or on the other hand as “a lot of safety and quality” for the money invested, whereby these trends are likely to merge. Classical status and luxury thinking, on the other hand, will play a lesser role. The key to market success is therefore technology and the ability to innovate. For providers, this means another challenge in the battle for talent. Not least due to current events, the automotive industry is only to a limited extent the first choice for many young professionals – but this is exactly what companies need. This also includes appropriate training. “In the future, not only the manager, but also the skilled worker must be multi-talented, flexible and deployable worldwide. The industry must position itself for this to be future-proof, ”added Hölz.

www.innovations-report.de