The online advertising market cannot escape the crisis
In the first quarter of 2009, 350 million gross advertising euros flowed into the Internet, which, according to evaluations by The Nielsen Company, corresponds to an increase of 15.1 percent compared to the previous year. With a total of 24 million euros, “Esprit” would have expanded its advertising budget on the Internet the most between January and March, whereas the company’s online advertising was almost non-existent compared to the previous year. In addition, “T-Home Germany” and “Friendscout 24” would be among the top advertisers on the Internet.
“The development of the online market is very stable and still significantly stronger than the development of the other media. However, growth has weakened significantly compared to previous years, so that the Internet is also increasingly having to fight for the favor of advertisers, ”says Ludger Wibbelt, Managing Director of Nielsen Media Research GmbH. After that, online services with 58 million euros, corporate advertising with 35 million euros and e-commerce with 22 million euros made the highest advertising investments on the Internet in the first three months of the year. Corporate advertising recorded the highest absolute growth rates with a plus of 9 million euros, followed by the e-commerce and beer sectors with plus 6 and 5 million euros respectively.
The gross advertising investments of advertisers in transport advertising increased in the first quarter of 2009 with a slight plus of 1.3 percent to 13.6 million euros. In this medium, with gross advertising expenditure of 0.9 million euros, financial service providers were the strongest advertising sector. Furthermore, confectionery manufacturers have expanded their advertising commitment to 0.8 million euros and furniture and furnishings stores to 0.7 million euros.