The total circulation of German press products remains stable
After the requirements of the information community to determine the distribution of advertising media (IVW), a slight recovery is emerging on the press market for the first quarter of 2009. The German daily newspapers stabilized their overall result compared to the previous quarter, but lost again year-on-year. In return, weekly newspapers, the general public press and customer magazines increased their circulation.
German daily newspapers, including the Sunday editions and current Sunday newspapers, had sold an average of 23.36 million copies per publication day in the first quarter of the current year. The daily press is thus at approximately the same level as in the previous quarter. After the positive balance at the end of 2008, trade journals would have had to accept a decrease in circulation. With an average of 13.42 million copies sold, the overall result fell by around 3.5 percent compared to the previous quarter.
The weekly newspapers had increased circulation in the past quarter, with around 2.02 million copies per issue, accounting for almost one percent more total sales than at the end of the previous year. This increase in circulation was achieved in individual sales and in other sales. The quarterly average sales of the popular magazines were sold at a total of 116.99 million copies at the beginning of the year, 1.7 percent above total sales in the previous quarter. This increase in circulation was achieved exclusively through the increase of around 6.5 percent in the number of copies sold in individual sales. Half of the plus in kiosk sales was generated by a number of titles such as Laviva, TV für mich, Welt der Frau and Life & Style, which the IVW has reported their circulation for the first time since the beginning of 2009. At the beginning of the year, customer magazines recorded a two percent increase in the number of copies sold to customers compared to the previous quarter to currently 44.43 million. Two thirds of the increased circulation in the customer press can be attributed to the membership magazine of the German Tenants’ Association, which was subject to circulation controls at the beginning of the year.