It is a very competitive market. In the online world, there are thousands of companies trying to attract traffic through SEO services. However, hours of effort to focus on performance-driven SEO execution sometimes lead to failure as well.
Are Your Search Engine Rankings Dropping? Did your site go offline? If you are facing an impediment online despite perfected SEO strategies and traffic is drifting away from your website, something is wrong with your SEO.
The key is not to worry about what went wrong, but to delve into “why” it went wrong. Go back to the drawing board, analyze your steps, diagnose problems, and take corrective action immediately.
The sooner you correct your course, the less damage will be. So, here are some tips on the steps you can take when things go wrong in SEO.
- Review your penalties: Google Search Console will inform you if you have been penalized after the website evaluation. Reviewers generate manual penalties when content does not meet Google’s webmaster quality. They are most commonly: site-wide link penalties, partial link penalties, thin content penalties
As soon as you have identified the problem, determine the cause and take immediate action to find solutions.
Understand the algorithm penalties: Various Google algorithms also analyze your website and if found to be in breach of good SEO practices, they lower your ranking in search engines. In-depth evaluation of the website can diagnose this penalty, as you are not notified. Here are some algorithm penalties: Panda – Poor Content Penguin – Poor Links Payday Loans – Sites With Spam SEO Practices Search Quality – Website / Page Quality
They can practically affect your website by reducing traffic. Get started on a quick recovery process.
Address issues related to links:
Optimize your website links by building a comprehensive list of links to your site from Google Search Console, Link Explorer, Ahrefs, SEMrush, and Majestic. Employing more than one tool will produce more link results. Scan all links and remove or disavow all problematic links. Be sure to include links from sites that have domain authority (DA) and page authority (PA).
Strengthen your content: Google prefers websites that provide a good user experience. This essentially means good quality editorial content that is specific and unique to your domain or industry. Refine content regularly and remember to include: engaging content that provides solutions, data-driven research and studies, authentic reviews and testimonials, and expert advice and interactive content.
Write to avoid content that Google disapproves, such as user-generated or ad-dominated content.
Stay away from ‘black hat’ SEO practices: Don’t be too aggressive with SEO and resort to bad tactics. Take note of the things that Google deems wrong and don’t give up just because you have no other choice. Don’t rely on fraudulent SEO practices like keyword stuffing to influence search results. Google is punctual with penalties if your SEO is found to mislead its search engines.
There is no set formula to calculate or predict a probable error, only careful handling of data and good SEO practices can avoid things that could go wrong in SEO. Draw trend lines for all kinds of referrals in partnership with trusted experts and build your reputation online responsibly. SEO can be a daunting task and with Google’s algorithms undergoing regular adjustments, constant adjustments are a given. However, the key points above will help you avoid penalties to a great extent. The key is to evolve and improve the user experience to turn the tide in your favor.
