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Willing to sacrifice for climate protection?



Willing to sacrifice for climate protection?


Nine out of ten consumers in Germany would be willing to switch to an energy supplier that is committed to reducing greenhouse gases. Two-thirds of households would accept up to ten percent higher energy prices if this made a contribution to climate protection.

This is the result of a recent survey by the management consultancy Accenture. For the survey, which examines citizens’ attitudes to climate change, the consultants surveyed around 7,500 consumers from 17 countries. After that it shows
a large majority are now concerned about global warming. More than half of those surveyed are convinced that sustainable climate protection can only succeed if each individual is personally committed and does not leave this to the state and business alone.

Almost 80 percent of those surveyed would like governments to implement the first extensive climate protection measures as quickly as possible, but by 2010 at the latest. 41 percent believe that saving the climate is only possible if everyone involved reduces CO2 emissions on a very large scale to reduce. Almost two thirds (58 percent) would spend up to ten percent more money on climate-friendly energies. Almost a third (32 percent) of Germans would even be willing to pay up to 20 percent more for environmentally friendly products from energy suppliers.

Almost 80 percent of those surveyed are dissatisfied with the way suppliers communicate. Most consumers want a clear commitment from utilities to fight climate change. Almost three quarters (73 percent) of Germans are calling for more clarity and transparency from the energy companies, and 40 percent want it