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Yahoo’s subsidiary Tumblr stumbles and continues to lose value



Yahoo’s subsidiary Tumblr stumbles and continues to lose value


Once a beacon of hope from Yahoo, now just ballast? The Tumblr blogging platform is no longer worth much. Yahoo had the platform cost 1.1 billion dollars – now Yahoo has to write off the value of the platform in part or possibly completely

The blogging platform Tumblr must correct the goodwill in whole or in part, informed the company to the US authorities. In the past, Yahoo had revised the value of Tumblr down by $ 230 million. The acquisition cost Yahoo $ 1.1 billion more than two years ago. The platform then brought additional users, but not the hoped-for income from online advertising.

Downsizing at Tumblr

Now other alternatives, such as a sale, are being examined for Yahoo’s core Internet business. In addition, after the recent loss of billions, 15 percent of the jobs will be cut.