Whether as Queen Beatrix, reporter Hort Schlemmer or pop singer Uschi Blum: Hape Kerkeling always cuts a fine figure. After a year of TV abstinence, he is back on German television. His moderation of the Golden Camera now brings the comedian big increases in the weekly buzz testimonial monitor.
By Johannes Steger
The two simply belong together: Queen Beatrix of the Netherlands and Hape Kerkeling – at least for German TV viewers. Unforgettable when Kerkeling posed as the Dutch head of state in 1991 and even made it to the steps of Bellevue Palace. And while one was planning her abdication and succession for the last week, the other was working on his comeback.
But it shouldn’t have been hard work for Hape Kerkeling to get back on stage. Its popularity is and has been unbroken. It was his decision to take a year off. Nevertheless: his return was a blast. With the moderation for the Golden Camera, he made it clear: I am premium, not mass-produced. He joked, parodied, played a mafioso, spoke and sang Chinese – and hit the right note at every opportunity.
Hape Kerkeling lives the principle of success. Whether with films like “No Pardon” or “Club las Piranhas”, in parade roles like Uschi Blum and Horst Schlemmer or as a Polish opera singer with “Hurtz!” – what Kerkeling touches promises to be dazzling entertainment. He proved that he can also be serious with his book “I’ll be gone”. After a serious operation, Kerkeling hiked the Way of St. James in 2001 and published his travelogue in 2006. A huge success: four million copies sold and a month-long stay on all bestseller lists. His honesty and openness made him even more authentic for many.
Testimonial value unbroken
As a reason for his time off, Hape Kerkeling told the magazine “Hözu”: “For me, it’s mainly about taking myself out of the public eye for a while because I’m tired of reading something about myself all the time. I’m pissing myself off. ”A misjudgment. The audience loves him. And that makes him the ideal testimonial. Precisely because he appears authentic in his various roles, he can easily be a brand ambassador for a wide variety of products.
The comedian already advertised Krüger Kaffee as Gisela, ran a web blog as Horst Schlemmer for VW or appeared in various national costumes for Ahoi-Brause. His rise in the current buzz monitor proves that Kerkeling can continue to be successful as a brand ambassador. However, companies should hurry up with inquiries: The 48-year-old Kerkeling recently announced in an interview that he wanted to step down significantly at 50. A small consolation: Now and then he still wants to be seen on television and in the cinema.
Here is an overview of all those who have been promoted and relegated in terms of advertising perception:
| Increase in the number of mentions in the media / social web | Percent growth over the past week | |
| 1. Jochim Löw | 4234 | 188 |
| 2. Sebastian Vettel | 3820 | 182.1 |
| 3. Bill Kaulitz | 3806 | 1359.2 |
| 4. Michael Schumacher | 3453 | 165 |
| 5. Lukas Podolski | 3127 | 40 |
| 6. Dirk Nowitzki | 2789 | 97.5 |
| 7. Markus Lanz | 2748 | 233 |
| 8. Manuel Neuer | 2561 | 159.1 |
| 9. Bastian Schweinsteiger | 2508 | 101.1 / td> |
| 10. Sabine Lisicki | 2319 | 958.2 |
| 11. Hape Kerkeling | 2268 | 318.9 |
absatzwirtschaft online and marketing-site.de publish in cooperation with the Berlin marketing service providers CPI Celebrity Performance the celebrity climbers of the past week compared to the previous week. Who is talked about on the web and how much? Who is promoted and who is relegated? The buzz ranking measures the total number of all articles, contributions and posts and their change (increase / decrease) that could be found on the Internet via corresponding celebrities in the respective period.
