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affilinet supports new BVDW standards for performance measurement and control of media campaigns



affilinet supports new BVDW standards for performance measurement and control of media campaigns


Munich, July 20, 2009 – By signing the BVDW’s Code of Conduct extension, affilinet, Germany’s number 1 in affiliate marketing, is underlining its commitment to clean and fair working methods in the area of ​​performance and affiliate marketing. The additions to the Code of Conduct set strict rules for the performance-based control of display advertising – an area in which in

Munich, July 20, 2009 – By signing the BVDW’s Code of Conduct extension, affilinet, Germany’s number 1 in affiliate marketing, is underlining its commitment to clean and fair working methods in the area of ​​performance and affiliate marketing. The additions to the Code of Conduct set strict rules for the performance-based control of display advertising – an area in which abuse has recently been uncovered.

“In contrast to other market participants, our working methods and methods and in particular our product ‘Efficient Reach’ have been meeting the strict rules now required by the BVDW for a long time. We are convinced that the adopted standards will professionalize and advance the entire industry. We recommend that advertisers only work with networks that have made a written commitment to adhere to these strict standards, ”said Dr. Christoph Röck, Managing Director of affilinet Germany.

In order to support advertising companies in their search for and selection of the right post-view provider, affilinet is now offering them an overview of the five most important criteria for the selection process. The document provides information about the essential conditions that a provider for post-view campaigns should meet. This includes the selection of publishers, minimum advertising media sizes, advertising media environment and relevance, advertising effectiveness as well as rates and provisioning. Interested advertisers can download the information document free of charge from http://www.affili.net/de/Advertiser/Downloads.aspx.

You can find more about the guidelines of the Code of Conduct at: http://bvdw.org/medien/leitfaden-und-empfänger-fuer-post-view-verguetung-im-affiliate-marketing?media=856

About affilinet
affilinet is the specialist for affiliate marketing within the AdLINK Group. With offers in 7 European countries, affilinet operates one of the leading affiliate networks in Europe and the most successful in the German-speaking area. It offers online advertisers an effective digital sales channel and registered sales partners (publishers) attractive income opportunities. Around 1,500 affiliate programs and more than 450,000 websites are registered with affilinet across Europe. In addition to classic affiliate network management, affilinet’s offerings include, in particular, an extensive range of services, flexible product solutions and purely success-oriented billing.

More information at www.affili.net

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